The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
#EP063 - Rising CPM Levels (Facebook Ads)
It’s no secret that there is a general trend of costs increasing on Facebook Ads. However, in recent months many advertisers have been reporting larger than usual increases and big spikes in CPM. Remember, no matter what campaign type you are running be that traffic, engagement or conversions…what you are actually paying for is the cost per thousand impressions (CPM). In this episode I chat with Dan (Head of Client Services) about what we are seeing within the accounts we manage, and how to navigate the challenge of increased CPMs. What this episode covers:Why is CPM so important to monitor?What we are seeing on our accountsHow to manage your way through increased costsDan’s tip of the week!
#EP062 - How to use your data to get more investment! (analytics mini series pt3)
Welcome to the third and final episode in our three part series on analytics. The big reason behind wanting to run this series is that so many people struggle to get the most from their data, and with a large amount of change happening in the analytics world, getting to grips with your approach to analytics has never been more important. A huge thank you to the brilliant Barbara Pezzi for her insights across the series, and we genuinely hope it’s been useful. If it has, please do take the time to subscribe and rate the podcast on Apple Podcasts - it makes a big difference, we really appreciate it and would also love to hear what you think.
#EP061 - Finding Insights That Drive Performance (analytics mini series pt 2)
Welcome back to part two of our analytics mini series with good friend of Overdrive Digital and all round analytics legend Barbara Pezzi. In this episode we talk about how to approach analytics with the right mindset, and how to interpret the wealth of data presented to dig out insights that will make a true difference to your business.
#EP060 - Freaking out about GA4? (Analytics mini series pt1)
Unless you’ve been hiding under a rock, you’ve probably heard about the forthcoming retirement of Universal analytics and the move to Google Analytics 4. Although the news has spread far and wide, there is a lot of confusion as to what this means for digital marketers and what you need to do about it. In this, the first part of a three episode series on Analytics, I sit down with Barbara Pezzi to get an overview of GA4.
#EP059 - Landing Your First Job in Paid Media
Moving slightly away from our usual discussion points on paid media strategies & tactics, in this episode we explore the topic of how to land your first job! Joining me for this episode is Louisa McNally, who joined our paid social team a couple of months ago. Very bravely, she agreed to have a chat and share some advice from her recent experience of job hunting.
#EP058 - Are Performance Max Campaigns Worth Trying?
If your line of day to day work involves Google Ads, you’ve probably heard of Performance Max campaigns. Performance Max campaigns are Google’s latest move into fully automated campaign types, allowing (in theory!) advertisers to set up quickly and start generating results. In this episode I talk to Chris from our PPC team to give you the lowdown on what they are all about, how to get started and a view on what we’ve seen from our initial testing.
Great podcast looking at a wide array of marketing activity and giving loads of actionable takeaways.
Easy and enjoyable listen; lots of real-life scenarios that are wholly relatable (and amusing at times) also interesting to hear the different perspectives/experiences!
Interesting stories and practical material
Really enjoy your podcast. Love the individual stories and how digestable the material is. You guys are helping me to get better at this digital marketing stuff! :)