157 episodes

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

Marketing Freaks Overdrive Digital

    • Business
    • 4.7 • 13 Ratings

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

    #EP157 - How to Make Paid Social Work For Small Business

    #EP157 - How to Make Paid Social Work For Small Business

    Hi all and welcome back to another episode!This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires a different approach and to a certain degree, a different skillset.Joining us for this episode is Jo Francis, Meta Ads specialist, who shares her advice on how to make the most of smaller budgets when running activity on paid social. Enjoy!

    • 19 min
    #EP156 - [Bitesized] How To Make Better B2B Marketing Content

    #EP156 - [Bitesized] How To Make Better B2B Marketing Content

    Hello and welcome to another bitesized episode!This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage. Why is this the case and how should you go about fixing it?Joining me for the episode is Cass Swallow, a B2B marketeer who's CV boasts brands including Virgin, eEnergy and more. Enjoy!

    • 21 min
    #EP156 - How To Build Successful Email Marketing Campaigns - with Will Wright, Intuit Mailchimp

    #EP156 - How To Build Successful Email Marketing Campaigns - with Will Wright, Intuit Mailchimp

    Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing. We discuss various aspects of email marketing, such as integration into multichannel campaigns and how email marketing can be used at different stag...

    • 26 min
    #EP155 - [Bitesized] How To Get Better At Time Management

    #EP155 - [Bitesized] How To Get Better At Time Management

    Hello and welcome to this week's bitesized episode!This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills. Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to work on what matters. Really hope you enjoy this episode!

    • 14 min
    #EP154 - The Skills Behind The Thrills - with Zack Wragg, Merlin Entertainments

    #EP154 - The Skills Behind The Thrills - with Zack Wragg, Merlin Entertainments

    Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.

    • 33 min
    #EP153 - Marketing Freaks LIVE!! AI & The Future of Marketing, From inOrbit

    #EP153 - Marketing Freaks LIVE!! AI & The Future of Marketing, From inOrbit

    Welcome to the first ever live episode of the marketing freaks podcast!We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT and also open the session up for questions from the audience. This was so much fun to do and we hope you enjoy this special episode!!

    • 37 min

Customer Reviews

4.7 out of 5
13 Ratings

13 Ratings

Granitefinger ,

Entertaining Marketing Podcast

Personally, I’ve found it hard to find a marketing podcast I can listen to and engage with in a similar way to other podcast genres. Marketing Freaks fills that gap. Great podcast with interesting and insightful guests.

EightBait ,

Loved it

Great podcast, very informative and easy to listen to.

Chris-hmg ,

Loved this!

Great podcast looking at a wide array of marketing activity and giving loads of actionable takeaways.

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