The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
#EP140- [Bitesized] The Best Way To Learn Performance Marketing?
Welcome back to another mini bitesized episode! This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads. Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works. Enjoy!
#EP139 - Hitting a Home Run in Paid Media, with Jon Loomer
Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community for advanced Paid Media practitioners to connect and share knowledge. We will delve into the evolution of Jon’s career, from how he went from a baseball loving philosophy major, to one of the key voices in Paid Media. By the end of this discussion, our audience should gain valuable insights on the importance of personal branding, leveraging your community and sharing your voice. As well as tips on content creation, growing a community and becoming one of the most influential “accidental marketers”. Key Takeaways:The Importance of Personal Branding: Gain insights into how Jon built his personal brand and why it's crucial for professionals, especially in the marketing industry.Community Building: Learn the story behind the founding of The Power Hitters Club and how fostering a community of like-minded professionals can lead to knowledge sharing and career growth.Content Creation Strategies: Find out Jon’s approach to creating regular, impactful content, and how this can support anyone looking to establish authority in Paid Media.Overcoming Challenges: Learn about the challenges Jon faced in his career, especially when launching his first product, and how he overcame them to grow his personal brand & business.Work-Life Balance: Insights into how Jon maintains a balance between being a prominent industry voice and his family life.Future of Meta Ads: Gain insight into Jon’s perspective on where Meta Ads are heading in the current year.
#EP138 - [Bitesized] 75,000 Meetings in Three Days!!
Welcome to this week's bitesized episode! We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. Enjoy!
#EP137 - The 2024 PPC Playbook, with Vince Norris
Welcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search. Jon and Vince are here to discuss their thoughts on the future of PPC, from the shift from granular bidding to more reliance on machine learning, and our predictions and best practices for 2024. So if you’re currently running ads, or if you’re just getting started and want to know what’s going to generate the best results, tune in to episode 137. Key Take-aways:Humble beginnings: Where it all began and how PPC and Google Ads have changed over the years. Commercial Airline Pilot vs. Fighter Pilot: Understand the different levels of campaign management and some fantastic analogies to describe them. Best Practices for PPC in 2024: What can you be doing to ensure maximum performance and efficiency from your campaigns?Continuous Learning & Adaption: It’s no secret that the world of Digital Marketing is constantly moving, but Vince shares tips on how you can remain up to date with relevant information and ahead of the game. The future of PPC: Jon and Vince share their predictions for the future of PPC and how practitioners can adapt.
#EP136 - [Bitesized] What's Keeping You Up At Night?
Welcome to this week's bitesized episode! Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. Do you agree? Send us your biggest concerns and we'll cover them in a future episode. As always, thank you so much for listening and please do subscribe on your preferred podcast platform :)
#EP135 - Nice Pitch, Shame About The Service! With Abi Carey
Welcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make things seem better than they are in reality. We’ve pulled out some of our favourite stories from the pitch vaults. Some from our own experiences and others are tales we've heard from clients. It's all about giving you the insights you need to make smarter choices about the agencies you partner with. Stay tuned, it's going to be a great episode! Key-takeaways:Look past the flashy pitch: Find out how to dig into what's really being offered, not just how good it sounds.Who's actually on your team?: How to find out who you'll be working with day-to-day, not just the sales folks.Don't shy away from hard questions: Abi and Jon will guide you on what to ask to really understand what's on offer.Know your worth to them: Learn how to gauge where your business ranks in terms of importance to them, so you know how much attention you'll get.Cut through the jargon: Learn to spot when you're being sold a dream that's no different from what others offer.
Entertaining Marketing Podcast
Personally, I’ve found it hard to find a marketing podcast I can listen to and engage with in a similar way to other podcast genres. Marketing Freaks fills that gap. Great podcast with interesting and insightful guests.
Great podcast, very informative and easy to listen to.
Great podcast looking at a wide array of marketing activity and giving loads of actionable takeaways.