Episode 2: Once Upon A Time The Perfect Press Release

Are you sitting comfortably? This episode is all about storytelling in press releases.
While many traditional stories, like fairytales, are written in a linear way, media articles and press releases have to "ruin the ending" by bringing the big news right to the front.

In this series, I am joined by:
Freelance journalist Lauren Potts.
PR Account Director Duncan McKean.
And press release expert Andrew Woodall.
If you need help with press release writing or strategy, you can contact me in the following ways:
LinkedIn: linkedin.com/in/tom-clarke-a6732353
Website: tjcclarke.co.uk
Email: tom@shinebrighterconsulting.co.uk
Many thanks to Jay Vydelingum at Clement Stories for editing and production.
The Perfect Press Release is a Clement Stories production.
Credits:
Little Red Riding Hood - Adapted from Golden Little Book
(C) 1985 Western Publishing Company, Inc 
Sourced YouTube: https://www.youtube.com/watch?v=5CkCpx3CE2Q
 
Music: 
Intriguing Potential by Northern Points
The Search by Northern Points
SneakySnooper - Audionautix