6 episodes

A four-part podcast series designed to help you write compelling and effective press releases hosted by expert Tom Clarke.

With contributions from journalists, PR professionals and press release experts, this podcast takes a deep dive into all aspects of press release creation.

The Perfect Press Release Clement Stories

    • Business
    • 5.0 • 9 Ratings

A four-part podcast series designed to help you write compelling and effective press releases hosted by expert Tom Clarke.

With contributions from journalists, PR professionals and press release experts, this podcast takes a deep dive into all aspects of press release creation.

    Bonus Episode: Mike Howarth, Centre Spot UK

    Bonus Episode: Mike Howarth, Centre Spot UK

    In the first of a series of bonus episodes, Tom speaks to Mike Howarth, a small business owner who was inspired to write his first press release by listening to this very podcast!
    Mike’s business, Centre Spot UK offers football fans bespoke clothing featuring the coordinates of their local grounds.
    The company has also pledged to donate 5% of all profits back into grass roots football, and has already donated balls and equipment to clubs in the North West.
    Tom and Mike discuss how to create a compelling press release hook and how to get local media interested in his story.
    If you need help with press release writing or strategy, you can contact Tom in the following ways:
     
    LinkedIn: www.linkedin.com/in/tom-clarke-a6732353    
    Website: www.tjcclarke.co.uk   
    Email: tom@shinebrighterconsulting.co.uk 
     
    Music credit: 
    Pop Rock Bed by Audionautix

    • 21 min
    Episode 4: A Trusted Source

    Episode 4: A Trusted Source

    In the fourth and final episode of the series, we look at what to do once you have written your press release.
    Where should you send it? Who to? How can you measure its success?
    In this series, I am joined by:
    Freelance journalist Lauren Potts.
    PR Account Director Duncan McKean.
    And press release expert Andrew Woodall.
    If you need help with press release writing or strategy, you can contact me in the following ways:
    LinkedIn: linkedin.com/in/tom-clarke-a6732353   Website: tjcclarke.co.uk Email: tom@shinebrighterconsulting.co.uk Many thanks to Jay Vydelingum at Clement Stories for editing and production.
     
    [Credits]
    Excerpt from All The President’s Men (C) 1976 Warner Bros. Entertainment Inc. 
    Sourced YouTube: https://youtu.be/VkuAFWR4xvw?si=Woq_NI_H0LMUuAvP
     
    Music:
    Suspense Action by Audionautix
    Intriguing Potential by Northern Points
    The Search by Northern Points
    Namaste by Audionautix

    • 22 min
    Episode 3: The Jigsaw

    Episode 3: The Jigsaw

    Today, we examine the famous press release template.
    We look at the main components of your press release piece by piece, from the headline to the boiler plate.
    Here’s a link to the example I talk about (08:00").
    MoneyGram Celebrates Top Workplaces USA Award for Third Consecutive Year In this series, I am joined by:
    Freelance journalist Lauren Potts.
    PR Account Director Duncan McKean.
    And press release expert Andrew Woodall.
    If you need help with press release writing or strategy, you can contact me in the following ways:
    LinkedIn: linkedin.com/in/tom-clarke-a6732353   Website: tjcclarke.co.uk Email: tom@shinebrighterconsulting.co.uk Many thanks to Jay Vydelingum at Clement Stories (https://www.clementstories.com/) for editing and production.
     
    [Credits]
    Coca-Cola 1971 - Hilltop “I’d like to buy the world a Coke” (C) The Coca-Cola Company 
    Sourced YouTube: https://youtu.be/1VM2eLhvsSM?si=PLxILv4VnVMj8o7a
     
    Music: 
    Intriguing Potential by Northern Points
    The Search by Northern Points
    Namaste by Audionautix
     
     



     
    Attachments area


     

    • 21 min
    Episode 2: Once Upon A Time

    Episode 2: Once Upon A Time

    Are you sitting comfortably? This episode is all about storytelling in press releases.
    While many traditional stories, like fairytales, are written in a linear way, media articles and press releases have to "ruin the ending" by bringing the big news right to the front.

    In this series, I am joined by:
    Freelance journalist Lauren Potts.
    PR Account Director Duncan McKean.
    And press release expert Andrew Woodall.
    If you need help with press release writing or strategy, you can contact me in the following ways:
    LinkedIn: linkedin.com/in/tom-clarke-a6732353
    Website: tjcclarke.co.uk
    Email: tom@shinebrighterconsulting.co.uk
    Many thanks to Jay Vydelingum at Clement Stories for editing and production.
    The Perfect Press Release is a Clement Stories production.
    Credits:
    Little Red Riding Hood - Adapted from Golden Little Book
    (C) 1985 Western Publishing Company, Inc 
    Sourced YouTube: https://www.youtube.com/watch?v=5CkCpx3CE2Q
     
    Music: 
    Intriguing Potential by Northern Points
    The Search by Northern Points
    SneakySnooper - Audionautix

    • 19 min
    Episode 1: The Bridge

    Episode 1: The Bridge

    In this episode, we look at how PR professionals can use press releases as a bridge to the media.
    By making sure your release is newsworthy and relevant, you can maximise your chances of being noticed by the journalists that matter to you.
    In this series, I am joined by freelance journalist Lauren Potts (linkedin.com/in/laurenrpotts/), 
    PR Account Director Duncan McKean (linkedin.com/in/duncanmckeanpr/),
    and press release expert Andrew Woodall (linkedin.com/in/andrew-woodall-32a7678/).
    If you need help with press release writing or strategy, you can contact me in the following ways:
    LinkedIn: linkedin.com/in/tom-clarke-a6732353
    Website: tjcclarke.co.uk
    Email: tom@shinebrighterconsulting.co.uk
    Many thanks to Jay Vydelingum at Clement Stories (clementstories.com) for editing and production.
     
    The Perfect Press Release is a Clement Stories production.
     
    Credits:
    YouTube:1940s newsboys https://www.youtube.com/watch?v=ZuP3YdLPaVA
    YouTube: Movietone newsreel:  https://www.youtube.com/watch?v=B1Gt6hPuMaw
    Music: 
    Intriguing Potential by Northern Points
    The Search by Northern Points
    Saloon Rag Vintage by Audionautix

    • 20 min
    Trailer

    Trailer

    How do I write a press release? Who do I send it to? How do I know if anyone will read it?
    Welcome to The Perfect Press Release - Your expert guide lifting the lid on the PR secrets that will make your message impossible to ignore.
    I'm Tom Clarke, a self-confessed press release geek and experienced PR professional.
    In this podcast series, I will share the skills that will allow you to effectively use your press releases to tell your company's stories. We'll talk about ways to engage journalists and get their buy-in. We'll explore where to send your press releases when you've written them - and how to get the best value out of distribution services.
    Plus we'll look at all the tricks you can use to make your press release stand out above all the others.
     
    (Music: Intriguing Potential by Northern Points)

    • 1 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

PSInTheMidlands ,

Really helpful

This was a very helpful listen. Some good examples too about structure.

Okiedokieokiedokie ,

High impact

Tom offers a wealth wisdom for companies aiming to have a high impact on their target audience. Stock market press releases are often impossible to understand, so advice on being a bridge to your audience, having a hook, storytelling, losing the jargon and targeting the generalist are all hugely relevant.

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