29 min
Episode 29: The business of insights. What does the future hold? Mintel Little Conversation
-
- Marketing
To kick-off season two, we're turning the spotlight on ourselves with a discussion about the business of insights. Joined by experts in data science, data analytics, research methodology, and consumer behaviour, host Andrew Davidson explores the evolution of consumer research (including the role that technology plays), and what the future holds. From the importance of cultivating a curiosity for human behaviour to data visualisation and storytelling, join us to learn about the state of the insights industry.
Host: Andrew Davidson (SVP/Chief Insights Officer)
Guests: Toby Clark (Director of Research, EMEA)
Mark Brechin (Global Director of Consumer Research and Data Analytics)
Ben Korallus (Head of Data Science and Analytics, Mintel Futures)
To kick-off season two, we're turning the spotlight on ourselves with a discussion about the business of insights. Joined by experts in data science, data analytics, research methodology, and consumer behaviour, host Andrew Davidson explores the evolution of consumer research (including the role that technology plays), and what the future holds. From the importance of cultivating a curiosity for human behaviour to data visualisation and storytelling, join us to learn about the state of the insights industry.
Host: Andrew Davidson (SVP/Chief Insights Officer)
Guests: Toby Clark (Director of Research, EMEA)
Mark Brechin (Global Director of Consumer Research and Data Analytics)
Ben Korallus (Head of Data Science and Analytics, Mintel Futures)
29 min