Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think from Mintel, the world’s leading market intelligence agency. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
Episode 59: 2020 holiday shopping season: Make or break for retailers
In the season two finale, Mintel retail experts look ahead to the winter holidays. We know there is a willingness from consumers to have a good holiday season, given the events of the last year, but what barriers could stand in their way? How important are cleanliness, safety, and convenience? With discounting now expected, how else can retailers show value? Experiences were a popular gift in 2019; how will that evolve this year given social distancing restrictions? The consumer experts share their opinions and make recommendations for how retailers should engage with consumers during the festive time of year.
Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).
Guests: Nick Carroll (Associate Director, Retail, Mintel Reports UK),
Alexis DeSalva (Senior Research Analyst, Retail and eCommerce, Mintel Reports US).
Episode 58: Vices: Moderation, mental health, community, and culture
Most consumers have them; many have grown during the global pandemic. From indulgent food and drink to enticing gaming and gambling, vices have been a part of human history from the very start. In this episode, Mintel analysts discuss what makes a vice so 'bad', its impact on cultures and mental health, its role in entertainment and emotional release, as well as what brands must do to help consumers balance between extremes. While vices make for good (bad) headlines, they also provide catharsis, security and community. Listen now to find out what that means for consumer and companies today.
Host: Edward Bergen (Global Food and Drink Analyst).
Guests: John Poelking (Senior Gaming Analyst, Mintel Reports US),
Marcia Mogelonsky (Director of Insight, Mintel Food and Drink),
Jonny Forsyth (Associate Director, Mintel Food and Drink).
Episode 57: The future of healthy ageing
Given the advancements in modern medicine and a keen focus on health and wellness, global populations are expected to grow significantly older over the next half-century, giving new meaning and new life to the concept of healthy ageing. Meanwhile, the working population is expected to shrink, which could have a negative effect on how seniors are cared for in their later years. Mintel's expert analysts discuss the wider societal changes that will need to be addressed in order to properly care for an ageing population, including the role that brands play. Listen now as they ponder: What does healthy ageing look like for middle-aged consumers vs. those that are well into their ageing lifecycle? How will increased automation technology create new brand opportunities?
Host: Matthew Crabbe (Director of Mintel Trends, APAC).
Guests : Richard Cope (Senior Trends Consultant, EMEA),
Stephanie Mattucci (Associate Director, Food Science, Americas),
Pongpera Mitradarmbidhaks (Senior Research Analyst, Beauty and Personal Care, Thailand).
Episode 56: How COVID-19 has impacted Beauty Trend predictions
In this episode, Mintel beauty experts discuss how COVID-19 accelerated the trends they predicted for 2030 such as 'The Panorama of Humanity,' the push and pull between science and nature, and 'Identity Traders,' toggling between connection and disconnection as consumers seek out their tribe with brands serving as the facilitator. They also discuss the importance of trust and transparency and how brands need to reconnect with consumers to rebuild brand loyalty.
Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care).
Guests : Sarah Jindal (Associate Director, Global Beauty and Personal Care),
Sharon Kwek (Associate Director, Beauty and Personal Care),
Vivienne Rudd (Director of Innovation and Insight).
Episode 55: The future of film: Outlook for movie theatres and streaming platforms
In this episode, Mintel analysts discuss what the outlook for movie theatres and streaming platforms will be post-pandemic. With local lockdowns forcing movie theatres to close, brands had to make temporary adjustments like drive-in movie theatres and releasing movies straight to streaming services to help consumers get their movie fix. Do consumers want to go back to movie theatres? What are movie theatres currently doing to make consumers feel safe? Listen to find out!
Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure).
Guests : Rebecca McGrath (Senior Media Analyst, Mintel Reports UK),
John Poelking (Senior Gaming Analyst, Mintel Reports US).
Episode 54: What’s next for travel loyalty programs?
With the travel industry severely impacted by COVID-19, Mintel analysts in the US and Canada discuss the current state of the travel industry and what’s to come for travel loyalty programs. They also provided insight into how loyalty programs have pivoted and what type of innovation is needed to help build the industry back up and convince consumers these types of programs are still relevant even if they aren’t travelling as often.
Host: Andrew Davidson (SVP/Chief Insights Officer).
Guests: Nicole Bensi (Director of Competitive Intelligence, Comperemedia), Carol Wong-Li (Associate Director, Mintel Reports Canada, Lifestyles and Leisure),
Mike Gallinari (Travel and Leisure Analyst, Mintel Reports US).
Customer ReviewsSee All
Episode 3 - Interesting and Engaging
Looking forward to hearing more of these. I enjoyed the banter. The presenter was great.
Such an interesting topic, we still have so much to learn and do about it! Thank you for sharing your view!
Lots of innovation. Very informative and looking forward to next episode. 😄