99 episodes

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

Mintel Little Conversation Mintel Little Conversation

    • Business
    • 5.0 • 64 Ratings

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

    Episode 98: Understanding the 'crypto winter' and how brands can plan for what's next

    Episode 98: Understanding the 'crypto winter' and how brands can plan for what's next

    Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the 'crypto winter' is here. The experts dive into what that means for consumers and brands and debate the industry's future in a volatile environment. Who are the current winners and losers? What's behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what's coming next.

    Check out parts one and two of this trilogy:

    Ep. 90, "Let's talk about the metaverse" (https://mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse);

    Ep. 96, "NFTs: Understanding the hype and seeing the value for brands" (https://mintel.com/blog/podcast/podcast-nfts-understanding-the-hype-and-seeing-the-value-for-brands).

    Are you 'crypto curious'? Check out Biota Macdonald's blog series that tackles crypto from every angle—from consumer interest and behaviour to competitive marketing strategy (https://welcome.comperemedia.com/blog/consumer-financial-services/crypto-curious-5-misconceptions-about-crypto/).

    Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox (https://mintel.com/mintel-newsletter).

    Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
    Guests: Emma Todd, CEO, MMH Technology Group.
    Biota MacDonald, Director, Marketing Strategy, Mintel Comperemedia.

    • 56 min
    Episode 97: What does a winning influencer marketing strategy look like?

    Episode 97: What does a winning influencer marketing strategy look like?

    Host Samantha Dover and her guest Rebecca McGrath explore the big themes in influencer marketing. Despite predictions to the contrary, macro- and micro-influencer marketing exploded during the pandemic and quickly became an even more competitive space for both the influencers impacting consumer purchasing behaviours and decisions and the brands with which they work. What are the factors brands need to consider when developing an influencer strategy? How heavily should authenticity and transparency be weighed? What are the benefits and drawbacks of forging long-term, collaborative influencer partnerships? And how is consumer understanding of the role influencers play in their lives evolving? Listen now to find out!



    Learn more about influencer marketing and buy a report today in the Mintel store: store.mintel.com/report/uk-social-media-influencers-market-report



    Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox: https://www.mintel.com/mintel-newsletter



    Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

    Guests: Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

    • 45 min
    Episode 96: NFTs: Understanding the hype and seeing the value for brands

    Episode 96: NFTs: Understanding the hype and seeing the value for brands

    Host Andrew McDougall and his guests track the trajectory of non-fungible tokens, or NFTs—the latest blockchain technology to capture attention—from both the consumer and brand perspective. While much of the noise right now is centred around celebrities and influencers launching their own projects, the technology could hold great value in how they encourage loyalty, display fandom, build community, and the overall potential for authentication. This episode explores NFT scams, regulation and sustainability implications, how the concept of ownership is being redefined, as well as how and why brands are entering the space. Listen now!


    Check out Mintel Little Conversation ep. 90, "Let's talk about the metaverse": mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse


    Learn more about consumers' digital trends and buy a report today in the Mintel store: store.mintel.com/us/financial-services/fintech/us-digital-trends-spotlight-on-the-metaverse/


    Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox: https://www.mintel.com/mintel-newsletter


    Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.
    Guests: Brittany Steiger, Senior Analyst, Retail & eCommerce, Mintel Reports US.
    Sydney Riebe, Associate Analyst, Food, Drink & Foodservice, Mintel Reports US.

    • 34 min
    Episode 95: Consumers' sustainability attitudes are shifting; here's how brands should react

    Episode 95: Consumers' sustainability attitudes are shifting; here's how brands should react

    Host Andrew Davidson welcomes guests Richard Cope, Lisa Dubina and Scott Stewart for a discussion about consumer attitudes towards sustainability, how they are changing and what brands should do to adapt. Climate change and water and food shortages are rising to the top of global consumers' priority lists as events like the Ukraine conflict and extreme weather play a greater role in their daily lives. Learn about the behavioural differences across markets, why brands need to be more aware of changing preferences, the role of authenticity and education in messaging, and the brands, products and services that stand out - for better or worse. Listen now!

    This episode is a preview of the upcoming 2022 Sustainability Barometer. Download the free 2021 Sustainability Barometer (mintel.com/consumer-sustainability-barometer) and keep an eye on Mintel's social channels in the coming weeks for access to the new research.

    Mintel clients can log in now to access the US (reports.mintel.com/display/1101749/) and Canada (reports.mintel.com/display/1100449/) Sustainable Consumer reports.

    Non-clients should visit the Mintel Store (store.mintel.com/) to learn more and buy a report today.

    Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
    Guests: Richard Cope, Senior Trends Consultant, EMEA, author of the Mintel Sustainability Barometer.
    Lisa Dubina, Associate Director, Culture and Identity, Mintel Reports US.
    Scott Stewart, Associate Director, Lifestyles and Retail, Mintel Reports Canada.

    • 41 min
    Episode 94: How brands can bring pleasure to consumers in tough times

    Episode 94: How brands can bring pleasure to consumers in tough times

    Host Andrew McDougall and his guests explore themes of pleasure and escapism and the nuanced role brands play in boosting consumer happiness in 2022. The 24-hour news cycle, climate catastrophe and cost of living crisis (among others) make it more important than ever for consumers to find moments of joy, but how do brands strike a balance between instant gratification, anticipation and mental containment? In the food and drink space, the experts dissect the relationship between enjoyment and satisfaction, covering everything from validating hedonistic, guilty pleasures to an alternative theory about permissible indulgence. In the beauty industry, what does the future hold for multisensory products that trigger stimulating effects on the brain? Listen now to hear about the key motivations behind the desire for enjoyment and what brands can do in response to engage consumers.

    Learn more about Mintel's 2022 Global Consumer Trend 'Enjoyment Everywhere' by downloading the free thought piece today! https://www.mintel.com/global-consumer-trends.

    Learn more about Mintel Trends at mintel.com/mintel-trends.

    Get the latest insights, thinking and perspectives on consumers at mintel.com/blog.

    Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.
    Guests: Simon Moriarty, Director, Mintel Trends, EMEA.
    Alex Beckett, Director, Mintel Food & Drink.
    Ayisha Koyenikan, Associate Director, Mintel Food & Drink.

    • 35 min
    Episode 93: Challenges brands face in an evolving value-centric market

    Episode 93: Challenges brands face in an evolving value-centric market

    Host Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates brand value for consumers and how perceptions have changed since the COVID-19 pandemic. Brands and marketers should consider how, when, and where they communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation. Join the conversation and listen now!

    Mintel clients can log in now to read all about Mintel Trend Driver 'Value'.

    For those who are interested in learning more but aren't a Mintel client, check out Mintel's 2030 Global Consumer Trends - the 7 core drivers of consumer behaviour that will shape global markets.

    Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.
    Guests: Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC.
    Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.

    • 29 min

Customer Reviews

5.0 out of 5
64 Ratings

64 Ratings

Marc Bergen ,

Episode 3 - Interesting and Engaging

Looking forward to hearing more of these. I enjoyed the banter. The presenter was great.

sndrjns ,

Diversity

Such an interesting topic, we still have so much to learn and do about it! Thank you for sharing your view!

Jonny Burman ,

First episode

Lots of innovation. Very informative and looking forward to next episode. 😄

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