40 min
Episode 65: Experiences and the future of e-commerce Mintel Little Conversation
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- Marketing
This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what's next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping - how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out!
Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK.
Guests :Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US;
Alex Milinazzo, Trends Analyst, North America;
Nick Carroll, Associate Director, European Retail Research.
This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what's next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping - how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out!
Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK.
Guests :Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US;
Alex Milinazzo, Trends Analyst, North America;
Nick Carroll, Associate Director, European Retail Research.
40 min