36 min
Episode 65: The John Lewis Christmas advert with Peter Cross - it's the Christmas Special! Do More Good podcast
-
- Non-Profit
“One of my passions is people - the potential of people“
We have a very special Christmas Special for you.
Delivered in two parts, our first is with Peter Cross, the Director of Customer Experience at John Lewis and Waitrose - the man behind the John Lewis Christmas advert and the pitch-perfect ‘Give a Little Love’ campaign. Peter tells us all about the importance of the High Street to a community, the passion he has for a brilliant service in store and how they managed to craft the advert over video conferencing this year. He talks creativity, being inspired by kindness, collaboration and how charities should appreciate their own value in any partnership. We also have gardening, kitting out The Nightingale, securing your own TV show and the greatest mystery shopping encounter you can wish for when launching a campaign.
(Next week we’ll release our conversation with the CEO’s of FareShare and Home-Start about their experiences working with the John Lewis Partnership on this campaign.)
---
You can find us on www.domoregood.uk or follow us on Twitter and Instagram. Get in touch if you'd like to feature or star on the show. It goes without saying really but the episodes contains our opinions - essentially things we overheard in meetings, stole from presentations and read in magazines. Thanks for listening.
“One of my passions is people - the potential of people“
We have a very special Christmas Special for you.
Delivered in two parts, our first is with Peter Cross, the Director of Customer Experience at John Lewis and Waitrose - the man behind the John Lewis Christmas advert and the pitch-perfect ‘Give a Little Love’ campaign. Peter tells us all about the importance of the High Street to a community, the passion he has for a brilliant service in store and how they managed to craft the advert over video conferencing this year. He talks creativity, being inspired by kindness, collaboration and how charities should appreciate their own value in any partnership. We also have gardening, kitting out The Nightingale, securing your own TV show and the greatest mystery shopping encounter you can wish for when launching a campaign.
(Next week we’ll release our conversation with the CEO’s of FareShare and Home-Start about their experiences working with the John Lewis Partnership on this campaign.)
---
You can find us on www.domoregood.uk or follow us on Twitter and Instagram. Get in touch if you'd like to feature or star on the show. It goes without saying really but the episodes contains our opinions - essentially things we overheard in meetings, stole from presentations and read in magazines. Thanks for listening.
36 min