Fred Whitfield: A Life in Basketball Extraordinary Tales With Seb Coe

Seb Coe is joined in the hotseat by Fred Whitfield, former President and Vice-Chairman of NBA franchise, the Charlotte Hornets. Key talking points include: the secrets to success as a sports agent; the birth of Nike Basketball; learning from Phil Knight and Michael Jordan; the uniqueness of the Jordan brand; transforming the Hornets; the NBA as America's league of the future.