75 episodes

Want to grow your fundraising income? You're in the right place.
Bright Spot provides training, coaching and inspiration to help professional fundraisers raise more money.

Fundraising Bright Spots Rob Woods, Bright Spot

    • Education
    • 5.0 • 27 Ratings

Want to grow your fundraising income? You're in the right place.
Bright Spot provides training, coaching and inspiration to help professional fundraisers raise more money.

    76. Thanking – how to go the extra mile, with Laura Croudace

    76. Thanking – how to go the extra mile, with Laura Croudace

    Under pressure, its all too easy to put most of your energy into the search for new supporters. But if you want to grow fundraising income, a great place to start is to take a careful look at how well you thank and look after people who have already donated.
    Interestingly, we’ve found that if you go above and beyond what most people would expect, it not only helps your donors feel great, it also often leads to increased fundraising income.
    One fundraiser who loves this philosophy is Laura Croudace. In this episode, Laura talks to Rob about why ‘the extra mile is rarely crowded’ and why this approach is so powerful (and fun to do). She shares lots of examples, (including one gift of £1.7 million!) and shares tips and encouragement to help you go the extra mile in your own fundraising.
    If you’d like to share this episode because you think it will help charities – THANK YOU! - we are both on Linked In and on twitter I am @woods_rob.

    • 31 min
    75. How to test, prototype and implement new fundraising ideas, with Craig Linton

    75. How to test, prototype and implement new fundraising ideas, with Craig Linton

    This time we’re exploring ways to gather insight and test fundraising ideas. Whether it’s a new event, campaign or product, following a clear path helps you focus your creative efforts productively.
    There are plenty of tools you could use, but to explore one effective approach, I am joined by the ever-practical Craig Linton of the Supporter Experience Collective. Craig uses examples to explain a model and various helpful tactics he uses for taking fundraising ideas to market.
    To bring it to life, he explains how it helped in the development of a very successful virtual event delivered by the Natural History Museum in the UK, which raised double its income target.
    If you want to share this episode with your colleagues or on social media, thank you for spreading the word. We are both on Linked In and on twitter Craig is @FRdetective and I am @woods_rob.

    • 39 min
    74. Creating a culture that supports fundraising, with Mel Bushell

    74. Creating a culture that supports fundraising, with Mel Bushell

    One of the factors most likely to affect fundraising results is the extent to which your colleagues understand and care about fundraising.
    So the fact that the Portsmouth Grammar School (PGS) now raise over 15 times more per year than they did 5 years ago is in part thanks to how hard the leadership and development team have worked to create a culture that cares about funding bursaries.
    You may have heard Episode 71 in which Mel Bushell, Development Director of PGS, shared tips from their hugely successful Giving Day. In today’s episode Mel shares things she has done to build internal relationships and create a culture that supports development in other ways too. She shares a range of tips and examples to show the difference this has made to results.
    If you’d like to share this episode because you think it will help other schools, universities and charities – THANK YOU! - we are both on Linked In and on twitter Mel is @MelanieBowran and I am @woods_rob.

    • 27 min
    73. Offering the chance to give - major donor fundraising, with Louise Morris

    73. Offering the chance to give - major donor fundraising, with Louise Morris

    Major donor income is now very important for many charities that need to make up for the COVID-induced shortfall in other areas.
    So to help, I’m excited to share this excerpt from my interview with the always-inspiring Louise Morris, Director at Summit Fundraising. Together we created a new learning bundle on major donor fundraising for members of my learning platform for fundraisers, the Bright Spot Members Club.
    It’s all about how to develop strong and rewarding relationships with major donors. In this section, we explore some mindsets, beliefs and tactics that help when you’re inviting major donors to make a large donation to your charity.
    If you want to share this episode because you think it will help other charities, thank you very much! We are both on Linked In and on twitter, Louise is @summitfundraise and I am @woods_rob.

    • 29 min
    72. Facebook Lives to grow fundraising, with Laura Croudace

    72. Facebook Lives to grow fundraising, with Laura Croudace

    All charities have needed to adapt during the pandemic and one powerful technique for engaging and inspiring your audience continues to be the Facebook Live.
    For examples of how charities continue to transform their results in this way, I was excited to interview Laura Croudace. In addition to her job at Cirrico, Laura has mentored hundreds of fundraisers in the last decade, and has helped lots of charities successfully adapt their fundraising during the pandemic.
    In this episode she shares several examples of charities using Facebook Lives with fabulous results, as well as advice to help if you’ve not yet tried this tactic.
    If you’d like to share this episode because you think it will help charities – THANK YOU! - we are both on Linked In and on twitter I am @woods_rob.

    • 36 min
    71. Creating a record-breaking Giving Day, with Mel Bushell

    71. Creating a record-breaking Giving Day, with Mel Bushell

    In schools and higher education development we are starting to see more fundraising through Giving Days. There are clear benefits to creating a focal point for donations to a particular need, at one moment in time, and to do so digitally.
    To help fundraisers who are weighing up the idea of organising a Giving Day, I’m excited to share my recent interview with Mel Bushell, Director of Development at the Portsmouth Grammar School (PGS).
    In March 2021, PGS organised what was at the time the most successful giving day ever achieved by a UK school, raising £280,000 to pay for bursaries. It included match funding from a major donor, and it was a huge team effort. Indeed, the 653 donations were from a broad range of supporters, and more than half of them gave for the first time.
    Here, Mel shares how they did it, her advice and reflects on what she learned.
    If you’d like to share this episode because you think it will help other schools, universities and charities – THANK YOU! - we are both on Linked In and on twitter Mel is @MelanieBowran and I am @woods_rob.

    • 29 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Polly Brantwood ,

Inspiring and motivating

Whenever I'm feeling a bit lacklustre about my work, I make time to listen to an episode from Rob because I know I'll come away from it feeling inspired and motivated and with new ideas to spark. Thanks Rob!

Minnie2009xxxx ,

Thoroughly recommended.

I came across this podcast whilst preparing for interviews for fundraising roles. The podcast is so professionally made and easy to follow. The conversations are motivating, inspiring and thought provoking. I truly believe that the advice in this podcast massively helped me secure my new role as a Philanthropy Executive. I am very excited to now start reading Rob’s book ‘The Fundraiser Who Wanted More’.

T Abrahams ,

Such an easy listen!

Really enjoy listening to this podcast. Very good, simple, practical tips. I find some of the stories very relatable and can’t wait to learn more!

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