38 episodes

Want to grow your fundraising income? You're in the right place.
Bright Spot provides training, coaching and inspiration to help professional fundraisers raise more money.

Fundraising Bright Spots Rob Woods, Bright Spot

    • Education
    • 5.0 • 21 Ratings

Want to grow your fundraising income? You're in the right place.
Bright Spot provides training, coaching and inspiration to help professional fundraisers raise more money.

    40. Craig Linton – FIVE ideas to boost Individual Giving results

    40. Craig Linton – FIVE ideas to boost Individual Giving results

    As other income streams are decimated by the effects of the pandemic and varying levels of lockdown, fundraising income from individual donors is more important than ever for many charities. And clearly there are both pitfalls to beware and opportunities to make the most of.
    So in this episode, I was delighted to talk to the wise and ever-practical Craig Linton (aka The Fundraising Detective). In his excellent book, Donors for Life, Craig shared many means by which charities can ongoingly build better relationships with supporters. And in the Autumn of this turbulent year, I particularly wanted Craig’s advice for things charities can be doing now with and for individual supporters.
    We explore several important approaches that Craig has been applying recently on behalf of his charity clients including: ways to acknowledge how challenging these times are for our supporters; the importance of continuing to ask for donations, albeit with an appropriate tone – they still care - ; things you can do now to increase the results of future (eg Christmas) appeals; ideas to help you engage in more real conversations with supporters; and ideas to increase the average size of gifts by tweaking the offer of what their gift could achieve.
    If you want to share this episode with your colleagues or social media contacts because you think it will help other charities and non-profit organisations at this difficult time, I’d be very grateful! We are both on Linked In and on twitter Craig is @frdetective and I am @woods_rob.
    If you’d like to find out more about all the powerful strategies and helpful support that Craig and I deliver through the virtual Individual Giving Mastery Programme, at the time of publishing this episode there are TWO PLACES LEFT. You can find out more at www.brightspotfundraising.co.uk/services

    • 28 min
    39. Jamal Iqbal – Growing major donor income in Higher Education and beyond

    39. Jamal Iqbal – Growing major donor income in Higher Education and beyond

    Aristotle observed that excellence is less about one-off events and more about habits. If you broadly agree with this idea, then what are the habits that move the needle for improved RESULTS in your field of fundraising?
    If you work in development in the Higher Education sector, or in major donor fundraising in any charity, I hope you will find this episode instructive, because I share the first half of a really interesting interview with an experienced high value fundraiser named Jamal Iqbal.
    Jamal is Head of Development at the Faculty of Engineering at Imperial College London, and his team have been getting consistently great fundraising results in the last couple of years. So I was keen to ask Jamal what habits and principles he believes are making the difference.
    In this discussion, we explore ideas around focus and tenacity, how Jamal approaches conversations with potential supporters, the top three books he recommends to everyone in his team, and lots more.
    If you want to share this episode because you think it will help other charities, universities and schools at this difficult time, THANK YOU VERY MUCH! We are both on Linked In and on twitter my name is @woods_rob.
    If you’d like more powerful strategies to help you raise funds during the pandemic, I cover lots of helpful tactics in my free E-book: Power Through The Pandemic – Seven ways to raise money with major donors, corporates and trusts, even now. You can download it for FREE here: www.brightspotfundraising.co.uk/power

    • 29 min
    38. Ben Swart – Strategic corporate partnerships; why now more than ever

    38. Ben Swart – Strategic corporate partnerships; why now more than ever

    For many years, the orthodox way to secure a charitable partnership has been to apply through a formal process to the biggest companies. It usually involves several stages, is time-consuming, and only has one winner. Though there are upsides to this model, (especially for the lucky few charities whose brand is popular enough to win the staff vote that is often the final hurdle), there are many downsides, especially if your charity is less well known.
    Another option is to proactively seek partnerships with companies where there can be a strategic fit, and which far fewer charities are pursuing.
    In this episode, I explore with corporate fundraising expert Ben Swart, the reasons why the trend for strategic partnerships is growing. He explains this is in part influenced by the effects of the coronavirus pandemic. And though there are clear benefits to strategic partnerships, they usually require a greater level of proactivity on the part of the fundraiser.
    In this discussion, we explore the issues as well as four of the tactics from Bright Spot’s Corporate Mastery Programme that we find help you to find and create these valuable partnerships in practice.
    If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on twitter, where Ben is @benswart and I am @woods_rob.
    If you’d like more powerful strategies to help you raise funds during the pandemic, I cover lots of helpful tactics in my free E-book: Power Through The Pandemic – Seven ways to raise money with major donors, corporates and trusts, even now. You can download it for FREE here: www.brightspotfundraising.co.uk/power

    • 29 min
    37. Dr Claire Routley – Silo smashing and promoting legacy giving

    37. Dr Claire Routley – Silo smashing and promoting legacy giving

    I recorded this interview with Dr Claire Routley, an expert in expert legacy fundraising, in early March 2020, when the world felt very different. Nevertheless, our subjects of culture change and breaking down barriers within your charity, are as relevant as ever.
    We talk about a piece of research Claire carried out on behalf of the National Trust, all about how to increase interest in promoting legacies across the various teams within a charity. Though we talk largely about the cross promotion of legacy giving, in truth these ideas can be applied to any concept that should be understood by various teams, rather than just the so-called specialists.
    Claire explains the three key themes she discovered and brings these to life with examples of specific tactics that various charities have used in their change management programmes.
    If you want to hear my first interview with Claire, which is all about ways to make it easier to have conversations about legacies with your supporters, do check out episode 28 of this podcast.
    And if you’d like more powerful strategies to help you raise funds during the pandemic, then do check out my new free E-book: Power Through The Pandemic – Seven ways to raise money with major donors, corporates and trusts, even now. You can download it for FREE here: www.brightspotfundraising.co.uk/power
    If you want to share this episode – thank you!! – or get in touch, Claire and I would love to hear from you – we’re both on Linked In, and on twitter Claire is @claireyJaneR and I’m @woods_rob.
    I thoroughly enjoyed talking to Claire, and I hope you find this conversation helpful too.

    • 27 min
    36. Mark Williams – Fundraising for a small charity; four things to prioritise

    36. Mark Williams – Fundraising for a small charity; four things to prioritise

    In this episode we’re looking at ways to overcome some key challenges if you’re responsible for fundraising in a small charity.
    I first met Mark, who is Head of Communications and Fundraising at the social welfare charity, Wimbledon Guild, when he joined our training and inspiration site, the Bright Spot Members Club (www.brightspotmembersclub.co.uk/join) about six months ago. Since then I’ve enjoyed several fascinating conversations with him. In particular he’s given me lots of insight about tactics and strategies that help you boost fundraising in a small charity.
    In this conversation Mark outlines the areas which he has found deserve particular attention if you are responsible for fundraising. The conversation includes tips to help you maximise limited resources; ideas for successful PR and communications; and tips for harnessing the ideas and enthusiasm of the whole organisation.
    If you want to share this episode with your colleagues or on social media, because you think it will help other charities in this especially challenging year, thank you very much for your help spreading the word. We are both on Linked In and on twitter I am @woods_rob.

    • 34 min
    35. Andy Watts – Trust fundraising ideas for chaotic times, Part 2.

    35. Andy Watts – Trust fundraising ideas for chaotic times, Part 2.

    Though some funders keep relationships with charities very formal, many of them really appreciate it when charities go the extra mile to create a deeper relationship. But how do you go about building these relationships, both with existing funders, and indeed, with ones that are not yet supporting you?
    This is the second half of my recent interview with Andy Watts, Head of Trusts and Foundations Fundraising at Sue Ryder. In his first year at the charity, trusts income increased by 349%, largely thanks to the strategy of proactively building more inspiring, personal relationships with funders. And during the chaos of 2020, this approach has helped generate valuable donations that have been helping to fund the charity’s work during the crisis.
    In this episode, we discuss a range of things Andy and his team have been doing; and are planning to do over the coming months, including ways to steward and re-inspire existing supporters, as well as a way of increasing your chances when approaching prospective supporters.
    If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on twitter, where Andy is @andywatts27 and I am @woods_rob.
    If you’d like more powerful strategies to help you raise funds during the pandemic, then there are lots of different approaches, including some of Andy’s tactics, in my new free E-book: Power Through The Pandemic – Seven ways to raise money with major donors, corporates and trusts, even now. You can download it for FREE here: www.brightspotfundraising.co.uk/power

    • 22 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

FundQueen ,

Great variety & content

Really professional & well made podcasts. Lots to choose from, perfect length & interviewees share really useful & relevant ideas and tips.

TRJWilson ,

Super up-to-date and relevant

This is a great resource for anyone in the charity sector - covers a huge number of areas and packed full of helpful advice from some of the leaders in the field.

LangsH ,

Fundraising gold

I’ve been listening to these podcasts after searching for online advice in preparation for a job interview for a Head of Philanthropy role. Unlike a lot of podcasts I’ve come across, these are really focussed and informative. An absolute gold mine! I’m now a loyal subscriber and would urge others to follow suit. Thanks a million. 🙏

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