29 min
Gabriele Lochis delighting the customer in mobility services ClientSide
-
- Marketing
Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval.
He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention.
We discuss:
The best way to drive long-term growth in B2B brandsArval's approach to segmentation and targeting their audiencesBalancing short-term performance with long-term brand buildingAttracting consumers and businesses with brand communicationThe impact of trends on the ability to drive brand growth
Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval.
He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention.
We discuss:
The best way to drive long-term growth in B2B brandsArval's approach to segmentation and targeting their audiencesBalancing short-term performance with long-term brand buildingAttracting consumers and businesses with brand communicationThe impact of trends on the ability to drive brand growth
29 min