Alistair has worked in digital marketing for over 12 years, with around 6 years working in the Higher Education sector. Currently working at The University of Manchester, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right.
We also find out what brand and campaign Alistair thinks do a great job of engaging a youth audience and what book and podcast he recommends we check out.
Follow Alistair on Twitter https://twitter.com/alistairbeech
On brands/campaigns that do a great job engaging youth audiences, Alistair shouts out PE with Joe Wicks and Adidas
Books: Predatory Thinking by Dave Trott
Podcasts: Social in Six by Social Chain and Thought Feeder