How Candy Kittens Built a Huge Household Brand and Vital Lessons They Impart on Nuud Chewing Gum - Jamie Laing, Ed Williams and Keir Carnie HUNGRY.

I always dreamt of this marriage.

In 2020, the first time, my Frodo-saucisson-fingers slapped the record button.

I dreamed of marrying an O.G challenger with a buccaneering brand with bigger-than-BIG dreams.

Keir Carnie, Edward Williams and Jamie Laing are THE puuurrrrfect trio.

Ed and Jamie, co-founders of Candy Kittens

Gourmet sweets tickle my inner-glutton glutton into gleeful bliss.

CK's gargantuan success: won listings at Sainsbury's’s, Waitrose & Partners, Ocado Group, Whole Foods Market.

In 2021, Jamie and Ed founded TUCK SHOP.

TUCK SHOP galvanises the next swath of rambunctious twinkle-eyed challengers.

My broski, Keir Carnie, Nuud | Plastic Free Gum, is their first brand.

Nuud are chewing up the chewing gum category.

Stripping it bare of it’s plastic-ridden-clobber, revealing the naked truths. 

Our episode is a jam-packed bag of gourmet wisdom.

WARNING: Chew Slowly 

ON THE MENU: 

1. WHY NAVITY IS A SUPER POWER: "NEVER FOLLOW LOGIC, OTHERWISE YOU’LL END UP IN THE SAME PLACE AS EVERYONE ELSE."

2. WHY EARLY STAGE BRANDS MUST BE PROFESSIONAL AND FOCUS ON THE LITTLE THINGS THAT MAKE YOU BIGGER THAN YOU ARE 

3. WHY FOOD AND DRINK BRANDS MUST REALISE THERE’S A DIFFERENCE BETWEEN A “BRAND” VS. “BUSINESS” DECISION - KATIE CLAPHAM 

4. WHAT IS A BRAND - "A BRAND IS WHAT PEOPLE SAY ABOUT YOU, WHEN YOU’RE NOT IN THE ROOM"

5. HOW TO HANDLE THE TUMULTUOUS FOUNDERS JOURNEY AND THE UPS AND DOWN - "ALWAYS ASK, SO WHAT?” 

Eppy goes love Monday 8am. 

Cannae wait til then? 

Other episodes in the comments below. 

Have a wonderful weekend!!