In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual.
We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.
Watch the ad here: https://www.youtube.com/watch?v=HCCOQ69aYyE
This is real advice for the everyday B2B marketer who wants to be better.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
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Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
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