61 episodes

B2B Better exists to help companies rethink how they win business in the 21st century. Each week, Jason sits down with marketers, creatives and storytellers to break down their commercial strategies and deploy the tactics that actually work with the modern-day buyer.

B2B Better Jason Bradwell

    • Business
    • 4.9 • 8 Ratings

B2B Better exists to help companies rethink how they win business in the 21st century. Each week, Jason sits down with marketers, creatives and storytellers to break down their commercial strategies and deploy the tactics that actually work with the modern-day buyer.

    Pivoting a Marketing Strategy to Tackle a New ICP w/ Jeremy Moser

    Pivoting a Marketing Strategy to Tackle a New ICP w/ Jeremy Moser

    In this episode, I sit down with Jeremy Moser, CEO of uSERP.

    We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy. 

    Timestamps:

    09:20 - Who was Wordable's ICP pre-purchase
    11:25 - Who are you targeting today?
    13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to target the new ICP?
    17:25 - What channels have driven the biggest uptick in revenue since you acquired Wordable?
    19:14 - Can you share a step-by-step approach to building an SEO strategy from scratch?
    23:01 - Should you pay for backlinks?
    26:50 - What's next for Wordable?
    28:37 - What will be the biggest change in how B2B companies market themselves over the next five years?
    31:20 - Who should I interview next on B2B Better?

    You can follow Jeremy on Twitter and LinkedIn here.

    And learn more about Wordable here. 
    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter 

    • 33 min
    3 Reasons Why ProfitWell's Media Strategy Worked So Well

    3 Reasons Why ProfitWell's Media Strategy Worked So Well

    Quick 8-minute solo episode on how ProfitWell's media-first marketing strategy contributed to its recent acquisition by Paddle to the tune of $200m smackaroos.

    **

    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

    • 8 min
    How to Scale Community from Startup to IPO w/ Christina Garnett

    How to Scale Community from Startup to IPO w/ Christina Garnett

    In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.

    We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth.

    Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button.

    Timestamps:

    01:44 - When do you block on Twitter?
    05:04 - How does community scale with a business?
    11:57 - What does the make up of a customer advisory board look like?
    16:56 - Finding the right balance between automation and humanity.
    25:08 - How can you scale a community without sacrificing quality?
    28:07 - Do you need dedicated managers for each micro community?
    31:27 - Incentivising community members to act as your champions.
    34:42 - Our love of hoodies.
    38:53 - What's one thing you can do this week to improve your community member experience? 
    You can follow Christina on Twitter here.

    And on LinkedIn here.

    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

    • 44 min
    How to Build a Marketing Strategy and Raise a Seed Round w/ Sonia Baschez

    How to Build a Marketing Strategy and Raise a Seed Round w/ Sonia Baschez

    In this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos.

    Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020.

    This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies.

    Timestamps:

    0:56 - Who are you and what do you do?
    2:27 - What does Atmos do?
    5:28 - How many cheese rooms does Atmos sell?
    9:06 - What's been the biggest challenge of building a marketing department from scratch?
    11:59 - How did you get attention before you had case studies?
    19:00 - What was your marketing strategy in preparation of securing your Seed Round?
    23:00 - How did you adapt your customer acquisition strategy to target realtors?
    25:00 - What will be the biggest change in marketing over the next five years?
    You can follow Sonia here.

    And learn more about Atmos here. 

    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

    • 27 min
    How to Build a Community Moat in a Startup w/ Sara Ott

    How to Build a Community Moat in a Startup w/ Sara Ott

    In this episode, I sit down with Sara Ott, Head of Community Experience at Hound.

    We talk about why community is a good hedge for B2B companies in the face of changing buyer behaviour, how to build and run an effective ambassador programme, and what a one-person marketing strategy looks like.

    Sara also shares her thoughts on why introverts can make some of the best community managers around. 

    Timestamps:

    01:24 - Who is Sara Ott?
    03:44 - How she ended up at Hound
    04:24 - What does Hound do?
    07:04 - Why so much emphasis on community?
    09:50 - Understanding your customer
    12:29 - Why is community a good hedge?
    17:22 - How do you decide it's the right time to invest in community?
    19:50 - Hound's referral programme
    26:38 - What is was one takeaway to improve a company's community today?
    30:06 - Can only extroverts be community managers?

    You can follow Sara on Twitter here.

    And you learn more about Hound here.

    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

    • 35 min
    How to Pivot an In-Person Event to Remote w/ Shaun Cole

    How to Pivot an In-Person Event to Remote w/ Shaun Cole

    In this episode, I sit down with Shaun Cole, Co-Founder and Account Director at Born Agency.

    He shares an excellent case study around how to pivot an idea in response to change. Working with Ecophon, a manufacturer of acoustic panels, Shaun and his colleagues delivered an internal marketing campaign focussed on boosting morale while working remotely. 

    Shaun also shares his experience in hiring new staff during the great resignation and what it takes to build something memorable.

    This episode is a must-listen for B2B marketers looking for inspiration on how to do better than boring internal communications.

    We covered:

    01:00 - Who is Shaun Cole?
    01:50 - How can you attract talent to an agency in today's market?
    03:45 - How did you help Ecophone boost morale?
    13:41 - What is your creative process?
    17:37 - What was the most challenging part of the campaign?
    19:53 - Would you have done anything differently?
    21:20 - Can this campaign work externally?
    24:10 - How do you develop something memorable?
    28:02 - What's going to be the biggest change in how B2B companies market themselves?

    You can follow Shaun on LinkedIn here.

    And read more about the case study with Ecophon here.

    Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

    And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

    • 30 min

Customer Reviews

4.9 out of 5
8 Ratings

8 Ratings

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