25 episodes

B2B Better is the only podcast focussed on helping B2B marketers do better marketing through content, community and social media marketing. Jason Bradwell interviews whip-smart marketing leaders on what it takes to build a Fortune 500 strategy from day one that delivers actual business results - not vanity metrics. Packed to the rafters with actionable tips you can put into practice today. This is real advice for the B2B marketer who wants to be better than boring.

B2B Better Jason Bradwell

    • Business
    • 4.8 • 5 Ratings

B2B Better is the only podcast focussed on helping B2B marketers do better marketing through content, community and social media marketing. Jason Bradwell interviews whip-smart marketing leaders on what it takes to build a Fortune 500 strategy from day one that delivers actual business results - not vanity metrics. Packed to the rafters with actionable tips you can put into practice today. This is real advice for the B2B marketer who wants to be better than boring.

    How Social Listening Can Benefit B2B Brands w/ Chi Thukral

    How Social Listening Can Benefit B2B Brands w/ Chi Thukral

    In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.

    We talk about: 
    What kind of insights brands can pick up from social listening and how this can influence their marketing strategyWhether social listening is just for 'big' companies (it's not) and how startups can get a programme off the groundAnd how to measure success when it comes to tracking how your customers are talking about you on social mediaChi also shares a few surprising insights that she's unlocked through social listening AND some of the best tools for brands just getting started. 

    This is real advice for the everyday B2B marketer who wants to be better.

    You can follow Chi here: @ChiThukral

    And check out Yanko Design's Instagram here.
    Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

    You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

    • 42 min
    Should You Pay for PR? w/ Michelle Garrett

    Should You Pay for PR? w/ Michelle Garrett

    In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.

    We talk about: 
    Should B2B start-ups pay for PR in the early days?What the first 100 days of building a communications strategy should look likeThe difference between a 'trade story' and a 'New York Times' storyMichelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.

    This is real advice for the everyday B2B marketer who wants to be better.

    You can follow Michelle here: @PRisUS

    And I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat
    Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

    You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

    • 45 min
    Building a Marketing Strategy When Budget is Tight w/ Bethan Vincent

    Building a Marketing Strategy When Budget is Tight w/ Bethan Vincent

    In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow. 

    We talk about: 
    How small marketing teams can build a strategy that scales as the company growsThe importance of picking the right tools and the most common mistakes to avoid as a sole marketerAnd for how long a Founder should look after marketing - and recognising when to let goBethan also shares wisdom on finding the right candidate for the first marketing hire within a start-up.

    This is real advice for the everyday B2B marketer who wants to be better.

    You can follow Bethan here: @BethanVincent
    Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

    You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

    • 42 min
    The Founder's Guide to B2B Content Marketing w/ Melanie Deziel

    The Founder's Guide to B2B Content Marketing w/ Melanie Deziel

    In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”

    We talk about: 
    Why a Founder/CEO should invest in content marketing from the get-goWhat an MVP content marketing strategy looks like  How to run an effective workshop to generate new content ideasAnd how Founders can set-up a content marketing programme that scalesMelanie also answers from questions from Twitter, including my favourite - what do you say  to B2B companies wanting their content to be totally professional?

    This is real advice for the everyday B2B marketer who wants to be better.

    You can follow Melanie on Twitter here: @mdeziel

    And her book - which is excellent - can be found here.
    Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

    You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

    • 44 min
    Let's Talk Digital Accessibility w/ Alexa Heinrich

    Let's Talk Digital Accessibility w/ Alexa Heinrich

    In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert.

    We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts.

    Alexa also shares her advice on what we as a marketing community can do to enact real change for people living with a disability.

    This is real advice for the everyday B2B marketer who wants to be better.

    You can follow Alexa on Twitter here: @HashtagHeyAlexa

    And her newsletter, Accessible Social, is here.
    Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

    You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

    • 41 min
    A 40-minute Masterclass in B2B Blogging w/ Masooma Memon

    A 40-minute Masterclass in B2B Blogging w/ Masooma Memon

    In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies.

    We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog.

    Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor.

    This is real advice for the everyday B2B marketer who wants to be better.

    You can follow Masooma on Twitter here: @inkandcopy

    And her website is here: https://inkandcopy.com/
    Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

    You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

    • 40 min

Customer Reviews

4.8 out of 5
5 Ratings

5 Ratings

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