B2B Better Jason Bradwell

In this episode, I talk to Lucy Heskins, Founder of Oh Blimey.


We talked about the components of an early-stage marketing strategy, how to acquire your first paying users and whether your first hire should be in-house or outsourced.


This is a must-listen for startup founders or first marketing hires stuck on where to focus time, energy and resources.


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Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.


Totally free.


Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:


https://www.b2b-better.com/podcast-assessment


You can also follow me on LinkedIn.


Head over here: linkedin.com/in/jasonbradwell

Raw, authentic, slightly tired... no, this is not the description of my upcoming country album.


In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months.


What's covered:


How do I overcome my fear of hosting a podcast? What metrics should I measure when producing a podcast? Do you have a favourite podcast? What is it? How do I generate customer insights from my podcast series? What does an MVP podcast tech stack look like?

This is a must-listen for anyone thinking about launching a B2B podcast (or enjoy the sound of an Englishman droning on for 30 minutes).


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Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.


Totally free.


Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:


https://www.b2b-better.com/podcast-assessment


You can also follow me on LinkedIn.


Head over here: linkedin.com/in/jasonbradwell

In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.


She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.


We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.


This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.


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I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.


If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at jason@b2b-better.com or book a time to chat with me using this link:


https://calendly.com/jasonbradwell/30-minute-discovery-call?month=2023-04


You can also follow me on LinkedIn.


Head over here: linkedin.com/in/jasonbradwell

In this episode, I talk to Mark Kilens, CMO of Airmeet.


We broke down how to create a webinar programme that doesn't make your mother want to cry with boredom.


From how to structure a series to knowing what characteristics a killer host should exhibit - this is a blueprint on how to stand out from the 1,000s of terrible live video shows out there.


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I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.


If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at jason@b2b-better.com or book a time to chat with me using this link:


https://calendly.com/jasonbradwell/30-minute-discovery-call?month=2023-04


You can also follow me on LinkedIn.


Head over here: linkedin.com/in/jasonbradwell

In this episode, I talk to Maria Erikslund and Andrew Athias - two B2B marketers who collectively create content for over 110,000 construction and manufacturing enthusiasts across their brand TikTok accounts.


We talk about why companies in 'traditional' sectors stand to gain big on the social network, the kind of content that resonates, and how to win over leadership on the idea of revealing all that goes on behind the scenes.


Plus, no episode of B2B Better is complete without insights on how a new strategy can deliver business results. Expect to hear Maria and Andrew share how they are measuring success on TikTok and the kind of results seen so far.


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Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.


Head over here: calendly.com/jasonbradwell/30-minute-consultation-call 


Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?


Head over here: b2bbite.substack.com


You can also follow me on LinkedIn.


Head over here: linkedin.com/in/jasonbradwell


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Want to watch the live recording? Here it is:


https://www.linkedin.com/events/tiktok-amasterclassfor-non-digi7021520368783798273/comments/

In this episode, I talk to April Dunford, Positioning Expert.


April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning.


I've always wondered though - how does her methodology translate to selling services or solutions?


Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning.


***


Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.


Head over here: calendly.com/jasonbradwell/30-minute-consultation-call 


Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?


Head over here: b2bbite.substack.com


You can also follow me on LinkedIn.


Head over here: linkedin.com/in/jasonbradwell


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Want $2000 off tickets to SaaSOpen in March? Use the code B2BBETTER at checkout.


https://saasopen.com/