20 min
How Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience! The Content 10x Podcast
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- Marketing
The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.
Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.
Find out about:
How we can plan the journey that our audience go onThe seven courses of your customer journey – with your main (long-form content) as the focusHow content repurposing helps you plan and create content around your ‘main’ long-form content
Important Links & Mentions:
The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingThe Importance of Branding When You Repurpose Content with Phil PallenTikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)How to Create Audiograms for your Podcast (Wavve vs Headliner)How to Repurpose Videos for Social MediaThe Importance of Visual ContentRepurposing Your Content Into A Content UpgradeHow to Repurpose Videos for Social MediaReasons to Not Give Up on Facebook with Gavin Bell4 Clever Ways to Repurpose Your Facebook Live VideosContent Repurposing and The Importance of Consistent Messaging
The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.
Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.
Find out about:
How we can plan the journey that our audience go onThe seven courses of your customer journey – with your main (long-form content) as the focusHow content repurposing helps you plan and create content around your ‘main’ long-form content
Important Links & Mentions:
The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingThe Importance of Branding When You Repurpose Content with Phil PallenTikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)How to Create Audiograms for your Podcast (Wavve vs Headliner)How to Repurpose Videos for Social MediaThe Importance of Visual ContentRepurposing Your Content Into A Content UpgradeHow to Repurpose Videos for Social MediaReasons to Not Give Up on Facebook with Gavin Bell4 Clever Ways to Repurpose Your Facebook Live VideosContent Repurposing and The Importance of Consistent Messaging
20 min