1 hr 50 min
How David Hieatt sold howies to Timberland, building The Do Lectures and Hiut Denim Co. - a story in Challenger “Being” HUNGRY.
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- Entrepreneurship
Every top food and drink founder reads our Newsletter - why wouldn't you?
https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube -
https://www.youtube.com/@HungryFMCG/videos
Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/
Stalk me on Insta- https://www.instagram.com/_hungry.pod/
If you ONLY do one thing next week. Do this.
Scoff this conversation down your earlobes
HANDS DOWN.
One of the most important conversations I’ve EVER had.
We dove deeper.
deeper.
deeper
deeper.
Crossing the chasm from challenger “Thinking” to challenger “Being”.
I’ve listened back 4 times.
Scribbled copious scraggly notes.
Still unearthing glistening pearls of pithy and profound wisdom.
Totally honored to welcome David Hieatt to HUNGRY.
David’s career is challenger “Being”
- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.
- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.
- founded and building Hiut Denim Co.
SO excited for you to listen to this.
ON THE MENU:
1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile
2. The way to the future is to get there before anybody else, Speedboats get there faster.
3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.
4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.
5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.
6. Why Creativity is NOT following - remember BIG ideas are often small
7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.
8. Fall in love with the dark days - people only ever remember the peaks
9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)
Every top food and drink founder reads our Newsletter - why wouldn't you?
https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube -
https://www.youtube.com/@HungryFMCG/videos
Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/
Stalk me on Insta- https://www.instagram.com/_hungry.pod/
If you ONLY do one thing next week. Do this.
Scoff this conversation down your earlobes
HANDS DOWN.
One of the most important conversations I’ve EVER had.
We dove deeper.
deeper.
deeper
deeper.
Crossing the chasm from challenger “Thinking” to challenger “Being”.
I’ve listened back 4 times.
Scribbled copious scraggly notes.
Still unearthing glistening pearls of pithy and profound wisdom.
Totally honored to welcome David Hieatt to HUNGRY.
David’s career is challenger “Being”
- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.
- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.
- founded and building Hiut Denim Co.
SO excited for you to listen to this.
ON THE MENU:
1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile
2. The way to the future is to get there before anybody else, Speedboats get there faster.
3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.
4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.
5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.
6. Why Creativity is NOT following - remember BIG ideas are often small
7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.
8. Fall in love with the dark days - people only ever remember the peaks
9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)
1 hr 50 min