54. How I built a party platform Tech for Non-Techies

Put on your party pants! In this episode, you'll hear from Julie Novack, the CEO & non-technical co-founder of PartySlate. PartySlate is a platform that connects event professionals to people planning events.
During the pandemic, PartySlate had to quickly reinvent its offering, but managed to end 2020 with no revenue loss. This is a great story in about resilience, leadership and giving users what they want.
Learning notes from this episode:
Julie spent a year researching Houzz, a platform for interior designers, to get inspiration for PartySlate. If a company is doing something similar to you, but for different users, study them. PartySlate's content drives users to discover the platform and get inspired. This means that PartySlate will be front of mind when the user is ready to book an event. This is a great example of content marketing. PartySlate makes money by charging event professionals for premium listings. For this, they need to understand those professionals' needs intimately. The train of thought here is: what is the problem our customers experience? Can we build a solution? How can we make money from this solution? Check out PartySlate's beautiful Instagram and site.
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