212 episodes

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.


Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.


Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.


Tech for Non-Techies is for:


- Leaders in corporates going through digital transformation

- Non-technical founders

- Professionals who want to transition into a career in tech

- Tech investors


Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.

Tech for Non-Techies Sophia Matveeva

    • Business
    • 5.0 • 19 Ratings

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.


Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.


Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.


Tech for Non-Techies is for:


- Leaders in corporates going through digital transformation

- Non-technical founders

- Professionals who want to transition into a career in tech

- Tech investors


Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.

    212. How to do your Mid Year Review

    212. How to do your Mid Year Review

    "The success strategies for individuals and companies are remarkably similar," Reid Hoffman.
    You can apply product innovation and start-up principles to your own career. 
    This will help you assess where you are, and make a plan for what to do and what to learn next.
    If you want 2024 to be your best year yet professionally, listen to this episode.
    Timestamps:
    00:01:20 - The Paths to Wealth for Employees and Entrepreneurs: Steve Balmer just surpassed Bill Gates in wealth.
    00:03:28 - Applying Startup Lessons to Your Career
    00:04:20 - Actions for Career Transitioning
    00:05:10 - Real Action vs. Busy Work
    00:06:00 - Prototyping and Market Testing 
    00:07:43 - Avoiding Analysis Paralysis
    00:08:41 - Planning for the Next Six Months
    00:09:31 - Analysing Personal Skill Sets
    00:11:15 - Improving Market Position and Visibility
     
    For more career & tech lessons, subscribe to Tech for Non-Techies on:
    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora  
    Do you want to succeed in the Digital Age?
    Check out the Digital Leadership Coaching Program  
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
    For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review

    • 14 min
    211. Technology Strategy for Business Leaders

    211. Technology Strategy for Business Leaders

    To succeed, corporates and start-ups must innovate.
    Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso.
    Professor Galasso teaches Strategic Management and Technology Strategy at the University of Toronto's Rotman School of Management.
    He is the author of The Management of Innovation: Managing and Creating Technology Capital 
    Timestamps:
    02:18 Why Technology Strategy is important for Business Leaders
    04:13 The Relationship Between Technology and Innovation
    07:59 Tips for Becoming More Innovative
    12:40 Case Study: CT Scanner Industry Crisis
    15:04 Strategies for Addressing the Crisis
    20:07 Balancing Technological Advancements and Value Creation
    23:26 The Role of Intellectual Property and Data
    27:43 Collaborative Approach to Innovation
    31:37 Identifying Innovative Companies
    35:21 Enhancing Personal Innovation Capabilities
     
    For more career & tech lessons, subscribe to Tech for Non-Techies on:
    Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE COURSE  5 Tech Concepts Every Business Leader Needs To Know 
     
    Say hi to Sophia on LinkedIn.
    Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 
    For the transcript, go to: https://www.techfornontechies.co/blog/technology-strategy-for-business-leaders

    • 38 min
    210: The Rainmaking show: how to get TECH CLIENTS in professional services

    210: The Rainmaking show: how to get TECH CLIENTS in professional services

    Do you want to have tech companies and venture capitalists as your clients?
    This can be very lucrative and interesting.
    If the answer is yes, listen to this episode. 
    This interview was originally aired on the Rainmaking Podcast with Scott Love.
     
    Timestamps
    03:02 Why the Tech Industry is still young
    06:10 Choosing Tech as a Niche
    08:04 Consumer vs Enterprise Tech
    13:54 Mindset Differences in Selling to Tech Clients
    14:53 Importance of Relationships and Experience
    22:59 Action Step: Get Involved in Tech Accelerators
    24:17 Action Step: Add Value as a Mentor or Advisor
    27:35 About Tech for Non-Techies
     
    For more free career & tech lessons, subcribe to Tech for Non-Techies on
    Apple
    Spotify
    YouTube
     
    To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.
     --- 
     

    For the transcript, go to: https://www.techfornontechies.co/blog/rainmaking-show-how-to-get-tech-clients-in-professional-services
    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter.

    • 27 min
    209. Top 5 Career Skills for the Digital Age

    209. Top 5 Career Skills for the Digital Age

    If you want to have a GREAT CAREER in the Digital Age, just being good at your job isn't enough.
    Listen to this episode to learn the key skills every professional needs to thrive. 
    This episode is for founders and employees.
    In this episode, you will learn:
    How much to know about tech if you're not a technologist How to make opportunities come to you How to use this list to take the next step Timestamps:
    03:08 Developing Your Primary Skill Set and Unique Insight
    05:03 Speaking Tech: Collaborating with Tech Colleagues
    06:59 Using AI to Improve Productivity
    08:22 Mastering Personal Branding for Career Success
    10:18 Managing Your Mind: Overcoming Challenges in the Digital Age
    Do you want to succeed in the Digital Age?
    Check out the Digital Leadership Coaching Program  
    For more free career & tech lessons, subcribe to Tech for Non-Techies on 
    Apple
    Spotify
    YouTube
     
    For the transcript, go to: https://www.techfornontechies.co/blog/top-5-career-skills-for-the-digital-age
     
    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 14 min
    208. Leadership in the Age of AI

    208. Leadership in the Age of AI

    AI is a hot topic right now.
    The day that this episode comes out Nvidia, has surpassed Microsoft and Apple to become the most valuable publicly listed company in the world.
    But, when a technology receives this much hype, sensible people start losing their minds and placing it on a pedestal.
    This is why, learning how to approach AI strategically as a Business Leader is a must have career skill today.
    Listen to this episode to learn:
    The dangers to organisations and careers when a technology gets overhyped How to approach AI transformation in your organisation When AI enhances jobs and when it replaces humans You will learn from David de Cremer, Dean of the D’Amore-McKim School of Business at Northeastern university and the founder and director of the Centre on AI Technology for Humankind at the National University of Singapore Business School.
    David is the author of The AI-savvy leader: 9 ways to take back control and make AI work 
    -- 
    To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.
     --- 
    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 
     

    • 26 min
    207. The Business of Tech: introduction to business model innovation

    207. The Business of Tech: introduction to business model innovation

    "I believe business model innovation is more disruptive than technical innovation," - Fred Wilson, Venture Capitalist.
    To understand how business models get transformed in the Digital Age, listen to this episode.
    You will learn:
    What the four core business models are The framework to use if you want to update a business model for the Digital Age Why Apple is a prime example of tech & business model innovation -- 
    To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.
     --- 
    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

    • 12 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Nigey ,

Podcast of the Year for me and even if YOU ARE Technical !

Thanks Sophia for what is now becoming MY podcast of the year. I now listen more to this podcast than ANY OTHERS out there, and across every subject. It’s just simply brilliant and I love Sophias straightforward

Neil C Hughes ,

Bridges the gap between technology and business needs.

Love how Sophia demystifies tech and uses this podcast to build a bridge between the tech industry and everyone else. All in a language that everyone can understand.

Awesome podcast.

Bringing tech to the arts ,

Just what I was looking for

I’m heading up a music business, digital start-up. I’m new to the tech/digital world and I need to learn fast. This podcast is exactly what I need. The content is excellent and I’ve already learnt a lot. It’s great to learn in podcast form too (as opposed to reading or courses), I can stick my headphones on, go for a walk and learn at the same time.

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