Tech for Non-Techies Sophia Matveeva

Traditional industries, like banking, FMCG, and real estate have a fundamental difference to tech companies. If you do not understand this difference, or under-estimate it, you will not be able to thrive in digital transformation or work with tech start-ups.
In this episode you will learn what this core difference is and why it matters through two case studies: the traditional business and the tech company.
The concept you will learn in this episode is the underlying thesis behind:
Design thinking Agile development Growth hacking This episode is the first lesson in the 5 day free tech course for Business Leaders:
Get the FREE course - 5 Tech Concepts Every Business Leader Needs To Know --- 
Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
 
Say hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

 
 

To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership.
This doesn't mean learning to code or taking a Python course. (Thank God!)
Instead, it means learning how to collaborate effectively with developers and data scientists, and aligning business goals with tech strategy.
In this episode, Sophia Matveeva shares the top 5 tech concepts every Business Leader needs to know to thrive in the Digital Age.
Listen to this episode if you are:
a leader in a company going through digital transformation work on the business side of a tech company want to transition into a career in tech or tech investing want to work with tech sector clients Sophia Matveeva has lectured on technology & innovation at Oxford University, London Business School, Techstars and more. She has been published in the Harvard Business Review, the Financial Times, Forbes etc.
To go further, sign up to the FREE 5 day course:
FREE Course - 5 Tech Concepts Every Business Leader Needs To Know --- 
Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
 
Say hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

 

 

Listen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset.
In this episode, you'll hear the top lessons from each book and why they matter.
The beginners' guide: Swipe to Unlock: The Insider’s Guide to Tech and Business Strategy Listen to this TFNT podcast interview with co-author Parth Detroja: 12 Introduction to Product Strategy To learn Design Thinking: Designing Your Life: How to Build a Well-Lived, Joyful Life Join Design Q4 to Finish Strong! to attend the Design Thinking workshop on Sunday 10 September 2023. Understand AI and how it changes business models: Competing in the Age of AI Strategy and Leadership When Algorithms and Networks Run the World Listen to Listen to this TFNT podcast interview with co-author Marco Iansiti: 9. The Business of AI with Harvard Business School Prof Marco Iansiti For founders & investors: The hard thing about hard things Watch this book summary on the TFNT YouTube channel: The Hard Thing About Hard Things: TFNT summary --- 
Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
 
Say hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Is online tracking invasive? Or do cookies make our experience of the internet better?
To answer this question, you need to understand how online tracking works and who makes money from it.
In this episode, you'll learn from Keith Petri, CEO & Founder of Lockr, which helps consumers manage their data online.
You will learn:
What tracking cookies are The difference between first party, third party and zero party data Why you have so much more spam in your inbox today (and why it will get worse) Whether recent privacy regulation like GDPR really changed anything for consumers & businesses How Apple is using privacy issues to make money and change its business model --- 
Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
 
Say hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

How is generative AI different from standard AI? How can you tell lasting innovation from the hype? 
Listen to this episode to find out. You will learn from Jamie Cattell, Global Managing Partner, Enterprise Strategy at IBM Consulting. Before joining IMB, Jamie was a partner at McKinsey where he led McKinsey Digital.
If you work in a corporate, sell to corporates or invest in public equities, this episode is for you.
Listen to learn:
The framework to differentiate between tech hype and lasting change Why smaller companies are more likely to be tech disruptors Which bank has made the largest AI investments and what it means for them What business leaders need to learn about AI to be effective --- 
Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
 
Say hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design.
In this episode you will learn how to use Design Thinking to make decisions and move towards your goals. 
Listen to learn:
How Sophia used prototyping to decide whether to move to New York City from London How corporates use Design Thinking to decide whether to acquire start-ups How Design Thinking can help you test a career transition Join Design Q4 to Finish Strong and get 50% off with the code PODCAST here.  This program is free for Tech for Non-Techies members. To join our membership and get access to all of our courses and monthly sessions, sign up here. 
Watch the Design Thinking Masterclass on YouTube. It will be available until midnight EDT on 20 August 2023.
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Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
 
Say hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.