82 episodes

Tech for Non-Techies demystifies the fast-growing technology sector. Hear interviews with entrepreneurs, investors, Big Tech executives and product makers about how tech products and profits get made.

The tech sector is full of opportunity, but if you're an outsider, it can be hard to grasp. Tech for Non-Techies changes all that.

Subscribe to Tech For Non-Techies to get the skills, knowledge and confidence to find opportunities in the tech sector, whether that’s through founding a company or getting your dream job. Hosted by tech entrepreneur and Chicago Booth MBA Sophia Matveeva.

Tech for Non-Techies Sophia Matveeva

    • Technology
    • 5.0 • 16 Ratings

Tech for Non-Techies demystifies the fast-growing technology sector. Hear interviews with entrepreneurs, investors, Big Tech executives and product makers about how tech products and profits get made.

The tech sector is full of opportunity, but if you're an outsider, it can be hard to grasp. Tech for Non-Techies changes all that.

Subscribe to Tech For Non-Techies to get the skills, knowledge and confidence to find opportunities in the tech sector, whether that’s through founding a company or getting your dream job. Hosted by tech entrepreneur and Chicago Booth MBA Sophia Matveeva.

    Intro to agile for non-techies

    Intro to agile for non-techies

    Agile is now a ubiquitous management term, but few people understand what it means in practice.
    For some products, agile is THE BEST system, for others, it is THE WORST.
    Listen to this week’s episode to find out what it is, how it works in practice, when to use it and when to avoid it.
    You’ll hear how WhatsApp used this methodology to release its first product, and learn how to use it yourself.
    Learning notes from this episode:
    There are two methodologies to make things: waterfall and agile. Waterfall came from manufacturing and construction and emphasises planning in order to release a perfect product. For example, if you’re building a house, you need to plan ahead and only let people move in to live in it when it is complete. Agile methodology is an iterative process, used by software developers. Simple changes get released frequently, in response to user needs or technological changes. The product is by definition never complete, because it is always changing. To learn the core concepts you need to succeed in tech as a non-techie, sign up for:
    FREE TRAINING: How To Speak Tech For Leaders    Live training and Q&A on 26 & 27 January. Places are limited. 
     
    Join the Tech for Non-Techies membership community. As a community member, you'll get:
    Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership
     
    Say hi to Sophia on Twitter.
    Following us on Facebook and Instagram will make you smarter. 

    • 17 min
    Technology is just another business tool. Don’t put it on a pedestal.

    Technology is just another business tool. Don’t put it on a pedestal.

    It’s easy to put the tech sector on a pedestal, as we’re constantly bombarded with its power and profits. But “technology is just a tool to affect business outcomes,” says prop tech entrepreneur Sebastian Rivas.
    Sebastian runs Andes STR, a which uses machine learning algorithms to find property investments for short term rentals. If you want to invest in a property and rent it out on Airbnb, Andes STR will find the investment and manage the rental.
    Sebastian started his career in finance, and created a smart plan to break into tech. Listen to this episode to learn how he did it.
    Learning notes from this episode:
    Technology is a tool used in business to improve efficiency, user experience and productivity, but it is not an end in itself. Being tech savvy and understanding how technology influences business outcomes is a must have in today’s working environment, almost no matter where you work. Even your coffee shop has an app! “The biggest difference between entrepreneurship and tech entrepreneurship is that in a tech company the speed at which you’re disrupting, innovating, and developing products is significantly higher,” says Sebastian. To learn the core concepts you need to succeed in tech as a non-techie, sign up for:
    FREE TRAINING: How To Speak Tech For Leaders    Live training and Q&A on 26 & 27 January. Places are limited. 
     
    Join the Tech for Non-Techies membership community. As a community member, you'll get:
    Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership
     
    Say hi to Sophia on Twitter.
    Following us on Facebook and Instagram will make you smarter. 

    • 32 min
    Why 2022 brings even MORE opportunity to non-techies in tech

    Why 2022 brings even MORE opportunity to non-techies in tech

    The tech sector is massive and is set to get even bigger in 2022. As it matures, the number of non-technical roles increases.
    Listen to this episode to prepare for the non-techie jobs boom.
    Learning notes from this episode:
    According to research by Glassdoor, 54% of all jobs in tech companies are for non-technical roles. As the tech sector matures, it becomes more open to non-techies. When a tech start-up grows into a business, it needs the human infrastructure of a business: marketing departments, legal expertise, procurement help and so on. Peloton is a great example of a tech company, whose non-technical component makes it truly special. The bikes and treadmills are great, but the instructors, the community aspect and the branding is what makes consumers buy and love the products. To learn the core concepts you need to succeed in tech as a non-techie, sign up for:
    FREE TRAINING: How To Speak Tech For Leaders    Live training and Q&A on 26 & 27 January. Places are limited. 
     
    Listen here on Apple Podcasts.  Listen here on Spotify. Join the Tech for Non-Techies membership community. As a community member, you'll get:
    Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership
     
    Say hi to Sophia on Twitter.
    Following us on Facebook and Instagram will make you smarter. 

    • 13 min
    Why human insight will drive success in tech in 2022

    Why human insight will drive success in tech in 2022

    No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.
    But, as more companies enter the market, they’ll be competing for a finite resource: our attention.
    Listen to this episode how to make the most of this opportunity and avoid costly mistakes.
    Learning notes:
    The prevalence of No Code apps and outsourced product studios is driving down the cost of building apps, sites and algorithms. As more tech products enter the market, marketing costs will increase. This means a boon for Facebook and Google, and also for professionals who know how to attract and engage new users. Jobs that will benefit from this boom include User Experience designers, who know how to make habit forming products, Community Managers and Strategic Partnerships experts. None of these roles require coding, but they all require an understanding of how tech products get built and who does what on a tech team. To learn the core concepts you need to succeed in tech as a non-techie, sign up for:
    FREE TRAINING: How To Speak Tech For Leaders   Live training and Q&A on 26 & 27 January. Places are limited. 
    ....
     
    Join the Tech for Non-Techies membership community. As a community member, you'll get:
    Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership
     
    Say hi to Sophia on Twitter.
    Following us on Facebook and Instagram will make you smarter. 

    • 19 min
    How to review your year with UX Designer Sang Valte

    How to review your year with UX Designer Sang Valte

    “Follow effective action with quiet reflection. From the quiet reflection will come even more effective action” - Peter Drucker. 
    As 2021 comes to a close, it's useful to reflect on what worked, what didn't and how your industry evolved. 
    In this episode, you'll hear from Sang Valte, Senior UX Director at international design agency Jellyfish, and Design Standards Board Member at General Assembly, about how he reviews his year and how the UX changed in 2021.
    Questions to ask yourself for your end of year review:
    What have you gained in your health & wealth? Where have you lost? Sang thinks of wealth in relationships, friendships and knowledge, and health in terms of financial health, mental health and physical health. What have you done to further your skills in your career this year? Good UX designers must work to remove bias from their thinking to truly understand the users they make products for, says Sang. To sharpen critical thinking and dull bias, his recommended reads are Noise by Daniel Kahnemann and Think Again by Adam Grant. What have you done to build relationships for your career? Build relationships before you need them. When the pandemic hit in early 2020, Sang had a job offer, which suddenly fell through. He spent 5 months applying for jobs fruitlessly, and landed a dream opportunity when he reached out to someone he met at a design conference.  How has your industry changed in 2021? In your end of year review, think beyond your experience and think about how the sector evolved. Reflecting on the trends will help you capitalise on them in future. For example, Sang says that the UX field now has more senior women in it than ever before, and that there is a new interest in diverse thought.  If you want 2022 to be the year when you take your career to the next level, apply for Sophia’s Break Into Tech Program.
    Sophia will teach you what you really need to know about tech to succeed as a non-technical professional, help you come up with a tailored career action plan and support you throughout your journey.
    APPLY HERE  
    Join the Tech for Non-Techies membership community. As a community member, you'll get:
    Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership
     
    Say hi to Sophia on Twitter.
    Following us on Facebook and Instagram will make you smarter. 

    • 31 min
    Avoid these mistakes if you want to break into tech

    Avoid these mistakes if you want to break into tech

    Did you know that 54% of all jobs in tech companies are non-technical, according to research by Glassdoor. This means there is plenty of opportunity for non-techies who want to transition into the world’s most lucrative and exciting sector.
    Avoid these mistakes if you want to transition into a career in tech:
    Don’t sign up to a 6 month coding course, you probably won’t need this level of detail. Instead take a shorter course on how software products get made, get the basic tech vocab and understand who does what on a tech team. Don’t spend all your time on academic learning. Combine learning with taking action. For example, take a course on tech for non-technical founders and put your knowledge to use as a tech start-up advisor. Don’t limit your job search to LinkedIn. Most jobs aren’t advertised, which means you need to build your network to find opportunities. This is especially true when you’re breaking into a new sector. Don’t use your old resume for tech job applications. Rebrand your existing experience to align with your dream job in tech. If you want 2022 to be the year when you take your career to the next level, apply for Sophia’s Break Into Tech Program.
    Sophia will teach you what you really need to know about tech to succeed as a non-technical professional, help you come up with a tailored career action plan and support you throughout your journey.
    APPLY HERE  
    Join the Tech for Non-Techies membership community. As a community member, you'll get:
    Monthly coaching with Sophia Matveeva Live masterclasses with global experts Supportive Online Community Library of masterclasses Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership
     
    Say hi to Sophia on Twitter.
    Following us on Facebook and Instagram will make you smarter. 

    • 12 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Neil C Hughes ,

Bridges the gap between technology and business needs.

Love how Sophia demystifies tech and uses this podcast to build a bridge between the tech industry and everyone else. All in a language that everyone can understand.

Awesome podcast.

Bringing tech to the arts ,

Just what I was looking for

I’m heading up a music business, digital start-up. I’m new to the tech/digital world and I need to learn fast. This podcast is exactly what I need. The content is excellent and I’ve already learnt a lot. It’s great to learn in podcast form too (as opposed to reading or courses), I can stick my headphones on, go for a walk and learn at the same time.

Willy score ,

Insightful and entertaining

I listen to a lot of investment podcasts but none provide such a comprehensive introduction to the fundamentals of technology investing. A must for all investors looking to up their tech game and improve their understanding of this fast moving space

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