How Partnerships help you Scale with Don Campbell Unicorny

Episode Description
This week, Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using partnership and alliances to scale.
The core of today's conversation is about how Endava is using partnerships and alliances to scale and win the future.
If you operate in complex markets and you're struggling to gain traction or establish meaningful market share, this episode just might be the answer to you winning the future.
In just over 30 minutes, this episode explores what makes a good partnership, looks at MDF funds and explains how to balance multiple partner relationships.
About The Guest
Don Campbell is a senior marketing leader, who has spent the last 20 years creating,
fostering, and driving forward companies’ marcomm plans. Starting out as an insurance broker, he swiftly moved into a marketing role at Aon.
Don’s career has taken him across several industries (Insurance, Education, Tech), it has almost always been in a tech marketing capacity.
As the Head of Alliance and Partner marketing for Endava, Don’s mission is to amplify the brand, build awareness and delivery pipeline results. All too aware of how marketing can be perceived,
Don’s mission has always been to bring marketing to the decision-making table, designing programmes that leveraging digital marketing, ABM and automation to drive pipeline.
About The Hosts
Dominic Hawes is CEO of Selbey Anderson, the marketing group that helps businesses operating in complex markets win the future.
He's been in the marketing business for over 25 years and has worked in agency, in-house and in early stage VC. He is a strategy specialist and an experienced M&A practitioner in small cap transactions.
Dom started his professional career after six years as a commissioned officer in the British Army and 18 months as an analysts assistant at a well known management consultancy.
Russ Powell is Founder/MD of Sharper B2B Marketing and a B2B tech marketing heavy-weight with 15+ years’ experience (most of which is on the client side) of delivering the Fresh Ideas & Firepower B2B brands need.
He’s also a kids football coach, very mediocre golfer, and a former stand-up comic. Which probably explains a lot.
About Selbey Anderson
Selbey Anderson is one of the UK’s fastest growing marketing groups. Its agencies operate globally to help businesses in complex markets win the future. With deep sector expertise in financial services, tech, pharma, biotech and industry, Selbey Anderson's clients are united by the complexity of marketing in regulated, heavily legislated or intermediated markets.
Resources:
Don Campbell’s LinkedIn:
https://www.linkedin.com/in/donalcampbell/?originalSubdomain=uk
Endava website:
http://www.endava.com
Dom Hawes Linkedin:
https://www.linkedin.com/in/dominichawes/
Selbey Anderson Website:
https://selbeyanderson.com/
Russ Powell’s Linkedin:
https://www.linkedin.com/in/russ-a-r-powell/
Sharper B2B Website:
http://www.sharperb2b.com


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