Unicorny Selbey Anderson

In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris.
Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potential to revolutionise consumer interaction by removing traditional interfaces.
The conversation also covers the broader impacts of AI on revenue models and the digital ecosystem, highlighting both the opportunities and ethical challenges that come with such transformative technology.
Don't miss this deep dive into how AI is reshaping not just marketing strategies but also the very fabric of digital engagement.
About Jonathan Harris Jonathan is the founder and CEO of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. 
 A former investment banker at Morgan Stanley and Merrill Lynch, Jonathan launched and exited three previous businesses, and has 10 years’ experience in the application of data science in the marketing technology sector. 
 Sub(x) is transforming digital marketing using a proprietary self-learning AI autopilot, enabling businesses to optimise their online customer acquisition and revenue without the need for manual testing and experimentation. 
About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.
Links  Full show notes: Unicorny.co.uk  
LinkedIn: Jonathan Harris | Steven Millman | Dom Hawes  
Website: Sub(x) | Dynata 
Sponsor: Selbey Anderson  
Episode outlineThe Rise of AI Personas  Impact of AI on Marketing and Content Creation  Unintended Consequences of AI  The Illusion of Data Protection  The Impact of GDPR  The Contradictory Nature of Data Privacy  Designing Workflows and Removing Bias Embracing AI and Navigating Ethical Considerations  


This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
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Join Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionise business practices beyond mere efficiency improvements.
The trio discusses the potential of AI to replace traditional marketing processes with innovative models that drastically change how businesses interact with consumers.
Tune in to explore how AI is not just accelerating existing processes but creating entirely new pathways for value creation and strategic marketing.
About Jonathan Harris Jonathan is the founder and CEO of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. 
 A former investment banker at Morgan Stanley and Merrill Lynch, Jonathan launched and exited three previous businesses, and has 10 years’ experience in the application of data science in the marketing technology sector. 
 Sub(x) is transforming digital marketing using a proprietary self-learning AI autopilot, enabling businesses to optimise their online customer acquisition and revenue without the need for manual testing and experimentation. 
About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.
Links Full show notes: Unicorny.co.uk  
LinkedIn: Jonathan Harris | Steven Millman | Dom Hawes  
Website: Sub(x) | Dynata 
Sponsor: Selbey Anderson  
Episode outlineThe Role of AI in Marketing   Moving from Process-Driven to Outcome-Driven   Reimagining the Marketing Process   Understanding AI Tools and Processes   Identifying Recurrent Problems in AI Implementation   Probabilistic Outputs and Input Quality   Large Language Models and Data Quality   Caution with Synthetic DataThe Irrelevance of Presentation Layer


This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

When Michelle Booth joined us in the studio to talk about marketing transformation, product incubation and agile and marketing in action, we closed the show with a discussion around a PEST analysis like we sometimes do (Political, Economic, Social and Technological).
Normally we edit the main show down, and we edit these bits down too, to make one crunchy show. But this time around, there was so much good stuff, we decided to roll it in full and turn it into a two part episode with a bonus.
I hope you enjoy Michelle's insight!
About MichelleA creative business leader with a passion for building exceptional teams with a clear sense of purpose, Michelle Booth currently serves as the Head of Growth and Innovation for Mass Affluent and prior to that in a number of different roles at NatWest, most notably Head of Marketing Strategy and Innovation for NatWest leading the development of the Brand Platform Tomorrow Begins Today, NatWest Thrive with Marcus Rashford and Marketing Director For Bó, NatWest‘s venture to create a neo-bank challenger. 
Links  Full show notes: Unicorny.co.uk  
LinkedIn: Michelle Booth | Dom Hawes  
Website: Lloyds Banking Group 
Sponsor: Selbey Anderson  
Episode outlineIntroduction to the Bonus Episode  Impact of Political Events on Marketing  Marketing Strategies in Economic Uncertainty  Hybrid Post-COVID Working Model  The Influence of AI on Marketing  Impact of Walled Garden AI's  Internationalization and Idioms in AI  Language Hops and AI Ethics  Bias in AI Training Data 


This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

This is part 2 of a two-part (plus bonus) episode in which we met the amazing Michelle Booth, a champion of marketing transformation who thrives leading teams that are agile and empowered.
We pick up her story, dealing with heartbreak at Bó, but illustrate how positive people often find new futures, even from an initiative that folds. It's a shame that such a successful product was shelved for reasons other than commercial traction.
We also get stuck into re-brands, impactful partnerships and more.
About MichelleA creative business leader with a passion for building exceptional teams with a clear sense of purpose, Michelle Booth currently serves as the Head of Growth and Innovation for Mass Affluent and prior to that in a number of different roles at NatWest, most notably Head of Marketing Strategy and Innovation for NatWest leading the development of the Brand Platform Tomorrow Begins Today, NatWest Thrive with Marcus Rashford and Marketing Director For Bó, NatWest‘s venture to create a neo-bank challenger. 
Links Full show notes: Unicorny.co.uk  
LinkedIn: Michelle Booth | Dom Hawes  
Website: Lloyds Banking Group 
Sponsor: Selbey Anderson  
Episode outlineIntroduction to Michelle Booth  Transition from Bo to NatWest  Momentum and Culture  Marketing's Role in Business  Impactful Partnerships  Valuable Insights and Bonus Episode  Michelle's Unique Background  Understanding Market Orientation and Differentiation  Leadership and Culture Change 


This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

Increasingly, I'm seeing that traditional organisational structures are under scrutiny because they're just too slow. But that's not always the case, and today's guest is going to prove it.
In this episode we dig into the experience of Michelle Booth, [these days] head of growth, activation, and innovation at Lloyds Bank. Michelle has thrived as an entrepreneur in businesses that many would think are rigid and very hierarchical. If that's you, be prepared to change your view.
Drawing from real life experience, including her transformative role at one of the UK's best known high street banks (NatWest), Michelle joins the Unicorny project to talk transformation.
About MichelleA creative business leader with a passion for building exceptional teams with a clear sense of purpose, Michelle Booth currently serves as the Head of Growth and Innovation for Mass Affluent and prior to that in a number of different roles at NatWest, most notably Head of Marketing Strategy and Innovation for NatWest leading the development of the Brand Platform Tomorrow Begins Today, NatWest Thrive with Marcus Rashford and Marketing Director For Bó, NatWest‘s venture to create a neo-bank challenger. 
Links Full show notes: Unicorny.co.uk  
LinkedIn: Michelle Booth | Dom Hawes  
Website: Lloyds Banking Group 
Sponsor: Selbey Anderson  
Episode outlineThe Need for Innovation and Adaptation  Michelle's Career Journey  Overcoming the Innovator's Dilemma  The Unsexy Subject of Money  Creating Innovative Financial Solutions  Product Design and Market Fit  Pricing Strategy  Incubation Zone and Business Management  Leadership and Psychological Safety  Agile Execution and Strategy 


This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

Featuring best-selling author, Matt Dixon, this part two of a two-part episode (did you listen to part 1?) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died?
Matt co-authored a book we've mentioned many times on Unicorny; The Jolt Effect.
Nothing is more important right now than what you'll find in this book. So, whatever you're doing today, cancel it until you've listened to this episode and read the book.
Here's why.
If you're in B2B sales and marketing, you've got a pipeline... right now... today... this minute... that's suffering from the curse of the moment; the no-decision sale outcome. No purchase order, no sale, no win. This was already a thing, pre-pandemic, but now it's worse.
This pod has answers that might save the sale... and save your bacon too.
About Matt Dixon Matt Dixon is one of the world’s foremost experts in business development and customer experience.  Known for his ground-breaking research, he is a frequent contributor to Harvard Business Review and is the author of some of the most important business books of the past decade.  He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help firms attract, retain and grow client relationships. 
His first book, The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages. 
The Challenger Sale has won acclaim as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade.” (Business Insider). 
He is also the author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Portfolio/Penguin 2013), which introduced the concept of customer effort reduction and the Customer Effort Score to companies around the world, as well as a...