big fish: How Riverford Made Consumers Understand Their "Why" and How To Find Your Unique "Why" - Perry Haydn Taylor HUNGRY.

Riverford, desperately needed consumers to understand their “WHY".

But How?

Enter Perry Haydn Taylor Hayden Taylor.

Perry and Riverford Organic Farmers's founder, Guy Singh-Watson escaped the brash, banal board room.

They went surfing in Devon.

Under boundless blue skies, sat on a rock, watching the rolling glittering waves.

Salty sea air greased their conversation, Perry dug deep.

Deep

Deep

Deeper

Riverford’s WHY?

"Solving Greed"

Next,

Perry and big fish, conjured Riverford’s delicious slogan “LIVE LIFE ON THE VEG”

Brands are human connections.

Your “WHY” is the bridge connecting consumer soul with your brand.

So excited to welcome back the utter legend Perry Haydn Taylor to the pod! 

Perry and big fish® are behind a bevy of brands - Gü Puds, Boden, Riverford Organic Farmers, Clipper Tea , Freddie's Flowers Dorset Cereals

Perry N’ Pope Part Deux - hope you enjoy x

ON THE MENU: 

1. WHY FOOD AND DRINK FOUNDERS MUST DREAM BIG. DIVE DEEP. SWIM FAST IN THE RELENTLESS PURSUIT OF BETTER

2. WHY FOOD AND DRINK BRANDS MUST STOP SPENDING MONEY ON CONSUMER RESEARCH REPORTS - “GET OUT OUT OF THE BOARD ROOM” 

3. HOW RIVERFORD GOT CONSUMERS TO UNDERSTAND THEIR WHY - “WHY DO YOU GET OUT OF BED?” “WHAT PROBLEM DO YOU SOLVE” - 

4. WHY BRANDS MUST PROLIFICALLY PUSH THEIR “BENEFITS” NOT “FEATURES” TO STAND OUT IN CROWDED CATEGORIES