We all want to increase the open rates in our email campaigns. But how do we do it? How do you make your subscribers drop what they're doing to go and read your email and yours only? If only, right? Well, it's possible. And today we find out how to amplify email campaigns - Clate Mask style.
So, are you ready to have your mind completely blown by what Clate, CEO and co-founder of the amazing software company https://keap.com/ (Keap) has to share with us?
Then listen on or read on (whatever takes your fancy)!
SOME EPISODE HIGHLIGHTS:
(2:45) Is there really another Clate Mask at Keap?
(4:57) Why omnichannel marketing works.
(7:26) Can solopreneurs embrace omnichannel marketing?
(8:50) How to use a specific channel to amplify your email campaigns.
(11:19) How a simple text message can prompt your subscribers to check your emails.
(12:03) How creating an 'environment of zero competition' increases your open rates.
(15:30) The powerful pshychology behind sending a text message to your subscribers.
(17:45) How to get your subscribers' mobile number.
(20:57) Subject line of the week with Clate Mask.
(23:36) Bonus! Why Infusionsoft is now called Keap.
Why omnichannel marketing worksIt's been called 'integrated marketing' or 'multi-channel marketing'. Today we're referring to it as 'omnichannel marketing', and it's something that Clate Mask's company Keap has been a pioneer of. But whatever you want to call it, it's this idea of having multiple touchpoints with your audience - to surround people with your messages.
Back when Clate Mask started Keap (then called Infusionsoft), the mediums were email, phone call, direct mail, and even fax - would you believe it?! Keap is what enables businesses across the world to communicate with customers in multiple ways.
And you know what happens to businesses that choose this omnichannel approach to get in touch with their customers? Their open rates increase. Multi-channel marketing is simply more effective, but as a business owner, you have to be disciplined. In Clate's words, "you can't be lazy". You've got to be serious about it and keen to orchestrate your messages and your campaigns.
As we always say, just because someone is on your email list, it doesn't mean they see everything you send out - people are busy, and inboxes are cluttered. But the good news is that (as long as you're active there) they also see your business on social media, they might listen to your podcast if you have one, or interact with you in your Facebook group. If you embrace the approach of surrounding your customers in the market and then apply it to structured email campaigns with specific goals of moving prospects to customers and existing customers to repeat customers, this method becomes really powerful.
Does omnichannel marketing work for solopreneurs? The short answer is YES!
It's easy to think that if you want to message your customers in many different ways, you need a big machine. And only big businesses have big operations, right? Well, not quite. Because Clate has seen a lot of marketers use omnichannel marketing to their advantage as one-person companies or solopreneurs. So the good news is that you can, too!
But what you do need to have, Clate says, is an understanding of how effective this approach can be. Otherwise, you'll fall into the trap of thinking the work is repetitive and just a duplication of what you've already been doing.
The most common mistake we make as business owners is to think that we've told our subscribers something once, and everybody got the message. It just doesn't work that way. And savvy marketers know otherwise. Of course, bigger companies have bigger resources and are more likely to adopt a multi-channel approach for their marketing, but nothing stops you from embracing this if you're a solopreneur.
How to use a particular channel to amplify email campaigns (Clate