How to Design a Category for Your Brand w/ John Rougeux B2B Better

In this episode, I talk to John Rougeux, Partner at Category Design Advisors.


We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning.


You can learn more about John at www.categorydesignadvisors.com


And the Christopher Lochhead article we referenced can be found here:


https://categorypirates.substack.com/p/8-category-levers-how-to-build-a


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Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:


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