How To Get Youth Audiences to love Your Brand with Simon Lucey, Founder of Hype Collective Marketing in the Madness

Simon Lucey, Founder & MD of Hype Collective shares his experience launching an agency focused on student and youth marketing. His agency is pioneering new ways to authentically connect big brands with youth audiences. Under his leadership, they've helped brands like Deliveroo, Disney and Co-Op succeed through impactful campaigns co-created directly with students.You'll discover how to cut through to today's audiences, why user-generated beats polished content, and the platform changing h...