56 episodes

Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events. 
 

Marketing in the Madness Street Agency

    • Business
    • 5.0 • 27 Ratings

Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events. 
 

    From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry's

    From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry's

    Harnessing the power of activism within your brand is a game-changer in today's socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week's episode is your guide to ensuring you're not among them.We're diving deep into the unique blend of activism marketing with Kerry Thorpe, Head of Integrated Communications for Europe and ANZ at Ben & Jerry's. As a visionary leader in a brand known for its ...

    • 15 min
    Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43

    Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43

    4 words no marketer ever wants to hear...'Your marketing will fail' 😨We are back with another MEGA instalment of the Marketing In The Madness podcast, but this week you might notice something a little different...That's right we're at MAD//Fest 2024 and in honour of our exciting partnership with MAD//Fest and their Female Leaders Club our branding has had a little makeover - so for the next couple of weeks, we are officially 'Marketing In The MAD//Fest' 😍We're kicking off our collaboration se...

    • 23 min
    From Charms to Tech: Inside Pandora's Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS

    From Charms to Tech: Inside Pandora's Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS

    Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand. Julie shares her journey at Pandora, the brand's history from humble beginnings in 1980s Copenhagen, their growth into the world's largest jewellery brand and their digital transformation in marketing. Discover how Pandora personalises customer experiences a...

    • 16 min
    The Importance of Relationships in Marketing with Contentful's EMEA Field Marketing Lead, Laura Thornley #42

    The Importance of Relationships in Marketing with Contentful's EMEA Field Marketing Lead, Laura Thornley #42

    Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them.We're diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, EMEA Field Marketing Leader at Contentful. As a seasoned leader and advocate for strategic sales and marketing collaboration, Laura know...

    • 37 min
    FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS

    FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS

    We’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we're joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world.In this empowering episode "Finding your voice and embracing authenticity", Laura shares her insightful journey as a working mother and business leader, tackling the unique challenges that women face in the workplace, aiming to shed light on the struggles a...

    • 13 min
    Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41

    Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41

    Would you hire a “Chief Happiness Officer”? 🤔Someone dedicated to looking after the happiness of your team? Abdul Khaled is looking for one to join challenger brand, E.ON Next. As the Head of Digital; Customer Experience and Digital Products, Abdul believes that to deliver the highest possible level of service and product for customers, and drive a customer centric experience, you have to start with your people. 👥In this episode of Marketing in the Madness, Abdul joins Katie Street to reveal ...

    • 44 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Rebecc4Pov3y ,

My Go To Podcast

I have been a massive fan of Katie and her podcast for aa while - but she has really UP HER GAME recently and I am LOVING the content. Not only is she a Marketing Genius in her own right and someone I could listen to for hours on end, but she also ensures she brings on equally as amazing guests to star on the podcast that really are changing the game in the industry providing us all with top insights to achieve success!! PLUS she isn’t afraid to rock the boat and talk about those challenging subjects…. ALL IN ALL POWERHOUSE!! This is a MUST listen

ryangordyhall ,

A must listen

Katie never misses and this podcast is no exception.

Incredibly useful insights, brilliant guests and a thoroughly enjoyable listen.

Marketingminx ,

Engaging & Relatable

Fantastic insight into the world of ‘Marketing Madness’. Katie, isn’t afraid to ask the questions we all want to ask in an engaging & relatable way. Added bonus of delving into the psychology behind the buying habits of the consumer. You’d be ‘mad’ to miss it!

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