36 min
How to launch a fashion brand - with Helen Barker - the Fika Edit Bring Your Product Idea to Life
-
- Entrepreneurship
Helen Barker is the co-founder of Fika. Helen’s aim is to create a positive impact in the fashion industry through my slower paced, sustainably conscious brand.
We talked about the fashion industry as a whole, and some of the issues that Helen sees with the industry. We discussed how Helen is trying to change this Fika focusing on slow and sustainable fashion. From how she sources material sustainably, to her first trade show, Helen shares lots of fascinating details about setting up and launching a fashion brand.
Listen in to hear Helen share:
An introduction to herself and her business (01:17)The current issues with the fashion industry, and how Fika is addressing these (01:41)What slow fashion is (05:04)How to source and produce clothes responsibly (07:51)Finding suppliers (11:00)Their design process (13:43)How they do true to fit sizing for their clothes (14:46)Why true to fit clothing matters (16:07)Launching a fashion brand (18:38)Doing their first show (23:32)Getting stocked in shops (25:47)Finding stockists at Trade Shows (26:47)Setting up a website (30:11)Her number one piece of advice for anyone looking to set up a fashion brand (32:57)
USEFUL RESOURCES:
Fika Edit Website
Fika Edit Instagram
Fika Edit TikTok
Fika Edit Pinterest
Moda
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
Mentioned in this episode:
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Helen Barker is the co-founder of Fika. Helen’s aim is to create a positive impact in the fashion industry through my slower paced, sustainably conscious brand.
We talked about the fashion industry as a whole, and some of the issues that Helen sees with the industry. We discussed how Helen is trying to change this Fika focusing on slow and sustainable fashion. From how she sources material sustainably, to her first trade show, Helen shares lots of fascinating details about setting up and launching a fashion brand.
Listen in to hear Helen share:
An introduction to herself and her business (01:17)The current issues with the fashion industry, and how Fika is addressing these (01:41)What slow fashion is (05:04)How to source and produce clothes responsibly (07:51)Finding suppliers (11:00)Their design process (13:43)How they do true to fit sizing for their clothes (14:46)Why true to fit clothing matters (16:07)Launching a fashion brand (18:38)Doing their first show (23:32)Getting stocked in shops (25:47)Finding stockists at Trade Shows (26:47)Setting up a website (30:11)Her number one piece of advice for anyone looking to set up a fashion brand (32:57)
USEFUL RESOURCES:
Fika Edit Website
Fika Edit Instagram
Fika Edit TikTok
Fika Edit Pinterest
Moda
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
Mentioned in this episode:
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
36 min