Helen Barker is the co-founder of Fika. Helen’s aim is to create a positive impact in the fashion industry through my slower paced, sustainably conscious brand.
We talked about the fashion industry as a whole, and some of the issues that Helen sees with the industry. We discussed how Helen is trying to change this Fika focusing on slow and sustainable fashion. From how she sources material sustainably, to her first trade show, Helen shares lots of fascinating details about setting up and launching a fashion brand.
Listen in to hear Helen share:
An introduction to herself and her business (01:17)The current issues with the fashion industry, and how Fika is addressing these (01:41)What slow fashion is (05:04)How to source and produce clothes responsibly (07:51)Finding suppliers (11:00)Their design process (13:43)How they do true to fit sizing for their clothes (14:46)Why true to fit clothing matters (16:07)Launching a fashion brand (18:38)Doing their first show (23:32)Getting stocked in shops (25:47)Finding stockists at Trade Shows (26:47)Setting up a website (30:11)Her number one piece of advice for anyone looking to set up a fashion brand (32:57)
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