What is the best way to pitch your book to an agent or publisher? What's the best way to write a sales description that pitches your book to a potential reader if you're independent? How can you use the pitch technique to write a book that stands a better chance of selling? All this and more in today's interview with Kate Harrison, author of Pitch Power.
In the intro, I mention the new FindawayVoices promotional pricing tool and BookBub's audiobook ads.
Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com.
Kate Harrison is the bestselling author of 13 novels and seven nonfiction books, which have sold over a million copies and been translated into 25 languages. She was formerly a TV producer at the BBC, and her latest book is Pitch Power: Discover what Makes Your Book Irresistible & how to Sell It.
You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.
* Why learning how to pitch a book is relevant even if you’re independent
* Why the emotional tone of your book is a key thing to understand
* How every step we take writing a book contributes to how we’ll pitch it in the end
* The difference between hooks and tag lines
* ‘Reverse engineering’ a book’s hook once it’s written
* Tips for keeping book descriptions fresh across a series
* Tips for how to pitch your book to an agent if you want to get published
* How to finding comparison (comp) titles and authors to help with pitching your book
* The balance between starting fresh with a new pen name or continuing with an established platform
You can find Kate Harrison at kate-harrison.com and on Twitter @KateWritesBooks
Transcript of Interview with Kate Harrison
Joanna: Kate Harrison is the bestselling author of 13 novels and seven nonfiction books, which have sold over a million copies and been translated into 25 languages. She was formerly a TV producer at the BBC, and her latest book is Pitch Power: Discover what Makes Your Book Irresistible & how to Sell It. Welcome to the show, Kate.
Kate: Thank you, Joanna. I am so excited to be here because I listen to the podcast every week. It's going to be quite freaky being here as a guest.
Joanna: I'm glad to have you on the show because, of course, you are incredibly well-published in many ways. But we're not going to talk about publishing today. We're talking about this book on pitching, which is fantastic.
Tell us a bit more about you and how you got into writing in the first place.
Kate: I absolutely loved writing as a kid, but being an author wasn't a real job, not the kind of thing anyone I knew did. So, I became a journalist, and then a TV reporter, and producer.
And then I finally entered what I call my beanbag days, which were developing new ideas for programs at the BBC. So,