200 episodes

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

The Creative Penn Podcast For Writers Joanna Penn

    • Arts
    • 4.9 • 130 Ratings

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

    Lessons Learned From 11 Years As An Author Entrepreneur

    Lessons Learned From 11 Years As An Author Entrepreneur

    In this solo episode, I talk about my lessons learned from 11 years as a full-time author entrepreneur, and why I am (finally) taking some time off.







    In the intro, Soldiers of God short story, The Creator Economy for Authors course (use coupon SUMMER22 for 30% off), Science Fiction Writing online conference, Author Tech Summit; Pilgrimage on Books and Travel.















    Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna















    Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.







    Show Notes







    * It can take a long time to figure out what you think about a topic — but writing a book can help* Physical sickness and mental health issues can have a bigger impact than expected * Pivoting a business model takes time* If you can’t take time out for life events and goals after more than a decade running your own business, you’re doing something wrong! 







    You can follow my pilgrimage on Instagram @jfpennauthor and Facebook @jfpennauthor and Twitter @thecreativepenn















    Lessons Learned from 11 Years as an Author Entrepreneur







    (Almost) eleven years ago, in Sept 2011, I left my day job to become a full-time author-entrepreneur. Every year since I have reflected on the journey and what I learn along the way.







    My challenges change and grow along with the business and you will likely be at a different stage, but I hope that you find my lessons learned useful along your own author path.







    You can read all my lessons learned from previous years on my timeline so far – and remember, just like everyone else, I started out by writing my first book with no audience!

    • 28 min
    Estate Planning For Authors With Michael La Ronn

    Estate Planning For Authors With Michael La Ronn

    How can you make sure your heirs and successors are able to manage your books and copyright licensing after your death? What aspects do you need to think about in terms of your author estate? Michael La Ronn explains this important topic in clear terms.







    In the intro, more quotes from the DOJ vs PRH hearing [The Hotsheet]; Direct by Kathryn Judge; Chokepoint Capitalism Kickstarter by Cory Doctorow and Rebecca Giblin; Soldiers of God, an ARKANE Short Story [Available now from CreativePennBooks.com; or preorder on the other stores for 29 Aug.]















    Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at draft2digital.com/penn















    Michael La Ronn is the author of over 80 books across science fiction, fantasy, and self-help books for authors, including The Author Estate Handbook: How to Organize Your Affairs and Leave a Legacy, and The Author Heir Handbook: How to Manage an Author Estate.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes







    * Coming to terms with our mortality* How planning your estate is an act of love* The importance of a living will as well as a last will* Figuring out how much time and effort an heir wants to put into the writing business* Managing passwords for your successor* Should authors think of selling their IP before they die?







    You can find Michael La Ronn at AuthorLevelUp.com and on Twitter @MichaelLaRonn







    Transcript of Interview with Michael La Ronn







    Joanna: Michael La Ronn is the author of over 80 books across science fiction, fantasy, and self-help books for authors, including The Author Estate Handbook: How to Organize Your Affairs and Leave a Legacy, and The Author Heir Handbook: How to Manage an Author Estate, which we're talking about today. Welcome back to the show, Michael.







    Michael: Hi, Joanna. Great to be back.







    Joanna: This is such an interesting topic. You've been on the show several times before, so we're going to just jump straight into it today.







    Why did you want to write about this topic of estates and heirs — basically death — and how does your professional and personal background play into that?







    Michael: Yes, I have this morbid fascination with death…

    • 54 min
    Auto-Narrated Audiobooks With Ryan Dingler From Google Play Books

    Auto-Narrated Audiobooks With Ryan Dingler From Google Play Books

    What is auto-narration of audiobooks and how can it benefit authors and rights-holders as well as listeners? What are some of the common objections to auto-narration and how can we keep a positive attitude to embracing change? Ryan Dingler from Google Play Books goes into detail on these questions and more.







    You can also listen to my recent round-up of AI narration options across multiple platforms in episode 623.















    If you'd like to know more about how authors can use AI, check out my course, The AI-Assisted Author, which includes ethics and issues, as well as opportunities across writing, marketing, image and video creation, and much more. Learn more at www.TheCreativePenn.com/learn















    Ryan Dingler is a product manager at Google and also writes about the intersection of technology and business.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes







    * What is auto-narration? Who can use it and what languages and accents are available?* Tackling common objections to auto-narration — “the voices aren't good enough;” and narration should be “kept for humans”* Stratification of audio rights and how both human and AI narration fit into the audio ecosystem * Multi-cast audiobooks* The potential for growth in non-English-speaking markets* Pricing an AI narrated audiobook* How will the market change in the coming year?







    You can find Google Play Books at play.google.com/store/books and you can publish at Play.google.com/books/publish/u/0/







    g.co/play/autonarrated – Publisher website for auto-narrated audiobooks







    g.co/play/narrator-library – Narrator library







    g.co/play/autonarrated-help – Help center







    Transcript of Interview with Ryan Dingler







    Joanna: Ryan Dingler is a product manager at Google and also writes about the intersection of technology and business. Welcome back to the show, Ryan.







    Ryan: Thanks for having me on.







    Joanna: It's good to talk to you again. You were on the show in April 2021, talking about publishing on Google Play Books in general. And we just mentioned auto-narration for audio, which was in beta at the time, but we're going to go into that in detail today.

    • 44 min
    Writing Conflict With Becca Puglisi

    Writing Conflict With Becca Puglisi

    How can you intensify the conflict in your books to hook readers? How can you introduce different types and layers of conflict to improve your story? Becca Puglisi explains why and how to write conflict.







    In the intro, thoughts on the DOJ vs PRH trial [Twitter @JohnHMaher] and Publishers Weekly round-up; my thoughts on subscription models; D2D and Humble Bundle; Apple Books Promotions page; How to Write a Novel is now available in all formats on all stores; My non-fiction books in Italian; Digital nomad [Books and Travel].















    This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. 















    Becca Puglisi is an international speaker, writing coach and bestselling author of the “Thesaurus Series for Writers,” including the latest volume of The Conflict Thesaurus. Becca also writes YA and historical fiction, and can be found at writershelpingwriters.net, along with her co-author Angela Ackerman.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes







    * What is story conflict and why do we need it?* Examples of different kinds of conflicts, from large to small* How conflict creates reader interest and empathy* The importance of internal conflict as well as external* Mistakes to watch out for when writing conflict* Tips for co-writing a book* Intellectual property licensing and foreign rights







    You can find Becca Puglisi at WritersHelpingWriters.net and on Twitter @beccapuglisi







    The Conflict Thesaurus Vol 2 is out on 6 September 2022.







    Transcript of Interview with Becca Puglisi







    Joanna: Welcome back to the show, Becca.







    Becca: Thank you so much. I'm so glad to be back.







    Joanna: An exciting topic today. Now, you've been on the show twice before, and I will mention those episodes in the introduction. So,

    • 56 min
    Selling Books Direct With Shopify: The Minimum Viable Store

    Selling Books Direct With Shopify: The Minimum Viable Store

    In July 2022, I launched my online shop at www.CreativePennBooks.com. It’s built on Shopify’s eCommerce platform, and in this solo episode, I’ll explain why I built the store, my lessons learned, tips if you want to build your own, and how I intend to expand it over time. 















    This episode is sponsored by my wonderful patrons. If you find the podcast useful, you can support the show at Patreon.com/thecreativepenn and you'll get discounts on my books and products, plus you can ask your questions in my private monthly Q&A.















    Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes







    * What is selling direct? Why sell direct?* Why I switched from Payhip to Shopify* Why a separate store, www.CreativePennBooks.com instead of WooCommerce within my existing sites?* Why Shopify rather than Kickstarter?* The Minimum Viable Store approach* Software and integrations — what else do you need? * Options for drop-shipping print-on-demand books — Lulu Direct and Bookvault.app and why I made the choice I did * How does the money work? What are the costs? How do I get paid?* What about sales tax / VAT?* How long does the setup take? * What about support issues? How time-consuming is it?* What about marketing? How do you get traffic to your store?* What are my plans for the store?* Are direct sales for you?* Free books if you buy direct — and where to find help if you need it







    You can find my store at www.CreativePennBooks.com and linked in the menu as Shop and also on every book page.















    Imagine this… 







    You write what you want, with no concern about how an algorithm will treat your release.







    You’re in control of the site and your sales pages, with no other ads on your page to distract potential readers.







    You release your books in multiple formats, direct to your readers and listeners. You don’t have to store and ship books since they are printed on demand and sent straight to the buyer. Customer service for ebooks and audiobooks is even taken care of by the wonderful team at Bookfunnel.







    The customer receives a fantastic product and you get money in your bank account within a day or two, or even within the hour. 







    You also get the customer’s name, email, and address as well as details about what they bought and when, so you can foster an ongoing relationship.







    You can expand your store into different kinds of products through other print-on-demand services — merchandise related to your books,

    • 1 hr 2 min
    Selling Books Direct On Shopify With Morgana Best

    Selling Books Direct On Shopify With Morgana Best

    Selling your books direct to readers and listeners can bring you more money, faster, and allow you to control your customer's experience and data. Morgana Best explains why selling direct is so important for an author business, and some of her tips for implementing a Shopify store.







    In the intro, the publishing court case of the DOJ vs PRH and S&S merger [New York Times; Vanity Fair; The Hotsheet]; Publisher Pearson is planning to use NFTs [The Guardian]; More on NFTs and blockchain [Future]; Mark Dawson's Ads for Authors opens this week (affiliate link); my bookbinding project from print on demand to leather-bound original.















    Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing, and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna















    Morgana Best is the ‘USA Today' Bestselling Author of over 50 cozy mysteries. She has been selling direct from her website for many years, and shares all her tips in her new book, Stop Making Others Rich: How Authors Can Make Bank Selling Direct.







    You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







    Show Notes







    * Why sell direct? * The mindset you need to sell direct* Cost of your own store vs cost of selling through the retailers (and of course, you can do both!)* Delivering ebooks, audiobooks, and print-on-demand books when selling direct?* Using customer data in an ethical manner, and how to optimize your store by utilizing data* Don't get overwhelmed. Start with a minimum viable store* Direct book marketing — how to drive traffic to a Shopify store







    You can find Morgana Best at MorganaBest.com and on Twitter @MorganaBest







    Transcript of Interview with Morgana Best







    Joanna: Morgana Best is the ‘USA Today' Bestselling Author of over 50 cozy mysteries. She has been selling direct from her website for many years, and shares all her tips in her new book, Stop Making Others Rich: How Authors Can Make Bank Selling Direct. Welcome, Morgana.

    • 57 min

Customer Reviews

4.9 out of 5
130 Ratings

130 Ratings

noosh1223 ,

Very Useful

This podcast is one of the best podcasts for both fiction and non-fiction writers and Joanna is great with her interviews and publishing news which is very useful.

NickPuttenham ,

Simply the best

Simply the best podcast for writers out there. Joanna is consistently well informed, analytical and fascinating to listen to. Thank you and keep up the great work!

Mr2lou ,

Loving it

Great tips, some episodes are hit and miss but still nuggets of wisdom throughout

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