42 min
How to target the invisible powerhouse (over 50s) - Jeremy Hine, MullenLowe Uncensored CMO
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- Marketing
Do you think the advertising industry has a problem with age? I speak to Jeremy Hine, CEO of MullenLowe UK, about the lost generation of over 50s and what every advertiser can do to improve the representation of older people.
Do you think the advertising industry has a problem with age? I speak to Jeremy Hine, CEO of MullenLowe UK, about the lost generation of over 50s and what every advertiser can do to improve the representation of older people.
42 min