How Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue‪)‬ Growth Marketing Stories

In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).


We discussed:


00:41 - Mick's background & about Traffit


02:18 - Mick's net negative churn story


06:05 - How did he ask for an upsell?


10:10 - How he incentivized the customer success team to upsell more?


14:15 - What are some metrics he moved?


16:06 - Who is his favorite growth marketer?


17:30 - What has he recently changed his mind about?


18:33 - What does he think about internal numbers and salary transparency?


Links:


Mick's LinkedIn Post on Net Negative ChurnHow to Achieve Net Negative Churn for SaaS (the article Mick Mentioned)Mick's LinkedIn ProfileCheck out Traffit

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