27 min
How Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue) Growth Marketing Stories
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- Marketing
In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).
We discussed:
00:41 - Mick's background & about Traffit
02:18 - Mick's net negative churn story
06:05 - How did he ask for an upsell?
10:10 - How he incentivized the customer success team to upsell more?
14:15 - What are some metrics he moved?
16:06 - Who is his favorite growth marketer?
17:30 - What has he recently changed his mind about?
18:33 - What does he think about internal numbers and salary transparency?
Links:
Mick's LinkedIn Post on Net Negative ChurnHow to Achieve Net Negative Churn for SaaS (the article Mick Mentioned)Mick's LinkedIn ProfileCheck out Traffit
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).
We discussed:
00:41 - Mick's background & about Traffit
02:18 - Mick's net negative churn story
06:05 - How did he ask for an upsell?
10:10 - How he incentivized the customer success team to upsell more?
14:15 - What are some metrics he moved?
16:06 - Who is his favorite growth marketer?
17:30 - What has he recently changed his mind about?
18:33 - What does he think about internal numbers and salary transparency?
Links:
Mick's LinkedIn Post on Net Negative ChurnHow to Achieve Net Negative Churn for SaaS (the article Mick Mentioned)Mick's LinkedIn ProfileCheck out Traffit
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
27 min