Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.
What's Working in Paid Social in 2022 & Beyond by Dara Denny
This is the behind-the-scenes story of my mastermind call that I am sharing with you.
If you are interested in my mastermind group, DM me on Twitter for more.
1:42 - Dara's story about how she got into paid social marketing
6:08 - Who inspires Dara to look up to?
8:34 - What Dara has changed her mind about Facebook Ads?
13:24 - How do you fight the low ROAS?
14:40 - What if the CTR is above 1% but conversions are still low
17:29 - How do you fight attribution on Apple store post IOS14?
19:33 - Key scaling lessons
22:33 - UGC vs IGC content
27:48 - Is retargeting still relevant in 2022 and beyond?
30:52 - What are your Black Friday lessons
Dara is pretty active on Twitter: https://twitter.com/DenneyDara
And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney
Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6
How an 8-Figure D2C Brand Runs Paid Social Marketing
Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.
This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form
In this episode, we discussed the following:
Education on paid socialAd account structureCreative testing processThe new meta guidelinesTikTok vs Meta ads
Check out Cody's content and profile to learn more:
TwitterDown to Chat PodcastCody's newsletter
10 Marketing Lessons I wish I knew Sooner
You can also read these lessons here:
If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611
Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/
Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6
How Message-Market Fit Lifted 300% Conversion Rate for Heights
In this episode, Daphne broke down her process how she increased her company's conversion rate.
Below are some timestamps:
00:59 - A bit about Daphne's growth background
03:22 - The heights story of increasing 300% conversion rate
12:03 - How they drilled down 16 to 3 key value props
13:38 - How churned customers helped
15:35 - How founders were a key persona and why they should not have ignored it.
19:22 - 3 key mental models from this story
Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21
Daphne's LI profile300% increase articleMy LI and Twitter if you wanna connect.
15 Cold Emails Tactics To Get What You Want
15 tactics of cold email I am sharing from my last 10 year experience.
And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766
14 Bootstrapped Marketing Tactics To Get You Zero to 7-Figures
Here are the show notes:
The main thread: https://twitter.com/Aazarshad/status/1432689651823742978How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-huntQuora Marketing: https://albacross.com/newsroom/organic-quora-marketing/Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/Newsletter for more: aazarshad.com/newsletter
Growth Marketing Gems
Been listening to Aazar and his guests over the past few months and have to say some of their tips and suggestions have more insight in a single podcast than in some complete texts that I’ve crossed.
Great content, excellent guests with detailed and constructive moderating from Aazar.
Please keep them coming!
Fresh format for stale genre
A lot of B2B SaaS marketing shows are pretty boring. Back and forth interviews with the same people get old after a while.
I really appreciate Aazar’s fresh take – part narrative, part interview. There’s always good stuff in there and heaps of takeaways too.
Great podcast. Great host. Great resource!
Insightful and thought-provoking stories. Each episode gives you food for thought which is why it’s a part of my regular listening. Great stuff Aazar 👊🏾