Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.
How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”
1:51 - Nelson's background in B2B Sales & Marketing
3:30 - What are Predictable Revenue and the problems with it
6:05 - What about the outbound approach to reaching out to the right customer at the right time?
13:15 - How to approach Account-Based Marketing?
“The Death of the SDR: And the Birth of Buyer Centric Revenue”
Supported by - Growth Mentor
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Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.
Growth Conversations: Why We Buy & How To Discover It
In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.
Here's what we've discussed:
1:44: Kate's startup experience and mistakes she wants you to avoid
11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led?
15:05 - Which 4 questions do you need to figure out buyer psychology & triggers?
21:31 - How I applied her 4 questions and my results
33:30 - How to ask questions that lead to insights
37:84 - Rapidfire round
There are only 4 questions you *really* need to answer to get startedReach out to Kate on Twitter (she is kinda very popular but responsive there)Clarity Calls Cheat Sheet (highly recommend to buy)
How I Grew $3Mn to $10Mn Within 2 Months With Facebook Ads [The Complete Audio Guide]
In this episode, I cover my story of how I grew Synthesis with Facebook Ads.
Important, I would not have been able to do without Badal's help.
This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it.
Some questions we also covered:
How do you approach a Facebook campaign at the early stages?How many campaigns, ad sets, and creatives based Tofu, Mofu, and Bofu? What kind of ad objectives I should run on this?What are some powerful ad targeting ideas?How much budget an ad campaign should have?Common mistakes advertisers doHow to reduce cost per acquisition?What metrics are important?What kind sof creatives work well?How to write a copy for an ad?How to structure a UTM campaign?How to scale a Facebook campaign?How to think about the landing pages?Best practices to prevent ad account to be blockedHow much budget should I have to run Facebook ad campaign?What do you think about engaged shoppers or birthdays campaign?How to run holiday campaigns?What kind of ads grab attention on FB ads?How to analyze Facebook Ad Campaign?How long should you run an unprofitable ad?When should you use Campaign Budget Optimization?Key mental models for Facebook Ads
Check out the ads I ran hereConnect with Badal on Twitter or LinkedIn Work with XLR Media
Public Announcement: How Would You Do It?
Hey! Amazing people,
Give this a listen and reach out to me at firstname.lastname@example.org or Twitter or LinkedIn
How One Insight Funded Million Dollars Campaign Idea
In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea.
Connect with AggelosCheck out Growth Sandwhich agency
How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.
2:29 - How growth marketing & chess are very similar
5:58 - The whacky path to growth marketing but with the right mindset
9:33 - Key mental model learned with paid ads
17:25 - Generalist vs specialist debate
21:54 - Growth experiments with Trends newsletter
27:27 - How to be ahead with influencer marketing
32:53 - Copywriting mental model from Sam Parr
33:35 - Product-Led Growth experiment at Trends
41:21 - Side hustle mental models and lessons (how to do it right)
Stephsmith.ioDoing Content RightDoing Time RightSh*t You Don't Learn in School
Fresh format for stale genre
A lot of B2B SaaS marketing shows are pretty boring. Back and forth interviews with the same people get old after a while.
I really appreciate Aazar’s fresh take – part narrative, part interview. There’s always good stuff in there and heaps of takeaways too.
Great podcast. Great host. Great resource!
Insightful and thought-provoking stories. Each episode gives you food for thought which is why it’s a part of my regular listening. Great stuff Aazar 👊🏾