How UX Research Leads to 34.5% Increase in Conversion Rate Growth Marketing Stories

In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.


We've covered:


1:09 - Nick's experience in CRO & UX Research


2:04 - Backstory of Thigh Society's hunches to insights


4:54 - How did he decide which insights to pick?


9:08 - How did he decide to to pick the right customer for his research?


11:19 - Research sometimes leads to information overload - How to fix that challenge?


12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative


14:03 - Rapid-fire round


Links


Thigh Society case study


Nick's Finding Clarity Podcast


Nick's Value-Based Design book


Jobs To Be Done Framework


Don't Make Me Think