Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
How to Crush Your Steam Marketing With Bruno Laverny
Knowing the right actions to take can be a little daunting when it comes to promoting your game on Steam prior to launch. There’s a lot of different paths to take, and not all are created equal making this a challenge for any dev.
Thankfully, Bruno Laverny of Ishtar Games shows how his team navigated these questions through coming up with a simple plan and breaking things down so they could meet their goals and crush their steam marketing.
How to Quit Your Job and Go Full Time Dev with Bruno Bonbardi
Quitting your job to go full-time dev can be a well...frightening thought. There’s a lot to consider but most importantly, is it the right move to make, and what’s the best way to go about making that commitment?
Thankfully our guest Bruno Bonbardi has gone through this process twice and shares his reasons, how prepared he was and other considerations to be mindful of when you’re ready to quit your job and go full-time dev!
How Indie Devs Can Clarify Their Messaging
When you start sharing your game with the world, everything you do from then on deals with messaging. While you may have a good idea of what your studio and game are, sometimes how you convey that to others isn’t in the clearest or concise way.
That’s why Mustapha and I are here to help discuss how important it is to clarify your messaging and some tips on ways you can do that, so when you start promoting your game, people have a clear idea of exactly what to expect from you.
Understanding How Your Price Can Affect Player Behavior
We have discussed numerous times on the show that understanding player behavior and your audience is so important when it comes to marketing your game, but one thing we don’t think about much is how people react when money is involved.
Understanding how price can change how people act can be a very daunting challenge, but knowing a little bit more of how it plays in someone’s decision to purchase your game can make a huge difference.
How to Get Music You and Your Audience Wants with Dakota Sauve
Finding a musician to compose your game music can be a task in itself, but understanding the process and communicating your vision can be more challenging than any dev would expect.
That’s why we have Dakota Suave with us today, to share his insights to help us navigate the music composition process so you can have something you love and your audience wants!
How to Approach Ads for Your Indie Game and Beyond
Making any type of investment in your indie game is a big decision, especially when considering paid advertising. While there can be some risk involved with ads, there’s also a lot that can be gained, even outside of the results you get from running your campaign.
That’s why today I’m going to discuss the right way to approach ads and how doing so will help you with all of your marketing efforts.