152 episodes

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Indie Game Movement - The podcast about the business and marketing of indie games‪.‬ Andrew Pappas, Game Marketing Strategist and Consultant

    • Leisure

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

    Ep 347 - Taking Flight Using Passion and Not Winging It with Megan Fox

    Ep 347 - Taking Flight Using Passion and Not Winging It with Megan Fox

    Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird's eye view is to get the perspective you need to differentiate yourself and get noticed.  In today's episode, we're going to explore how one studio soars above the rest, crafting wildly memorable games centered around animals doing human things. From disccusing diverse portfolios with absurd themes to maintaining an audience, we'll discover how passion can fuel creativity, making some of the most egg-cellent adventures!  Episode Shownotes Link: 

    • 1 hr 3 min
    Ep 346 - Supercharging the Development Process with Seth Coster

    Ep 346 - Supercharging the Development Process with Seth Coster

    If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align.  In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions to streamlining the development process, so you're better equiped to acehive that fine balance between speed and quality, supercharging your game development process.  Episode Shownotes Link:

    • 1 hr 10 min
    Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael

    Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael

    Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how to strike a balance between creativity and commercial viability, so we can discover fulfilling ways that help us reach sustainability. Episode Shownotes Link: 

    • 1 hr 4 min
    Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi

    Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi

    Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming community. Episode Shownotes Link:    

    • 53 min
    Ep 343 - Strategies for Success in Studio Operations with Heidy Motta

    Ep 343 - Strategies for Success in Studio Operations with Heidy Motta

    In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so your studio can be a fine-tuned optimized machine.   Episode Shownotes Link:

    • 1 hr 4 min
    Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj

    Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj

    In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience.  Today, we’re going to understand the complexities of narrative design, ways to incorporate storytelling in more impactful ways that further engage players, all while learning how to create experiences that truly connect with players. Episode Shownotes Link:  

    • 1 hr

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