52 min
🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock �� The Mobile User Acquisition Show
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- Entrepreneurship
How do you go from 0 to 50 million installs in 50 days?
In today’s episode on the Mobile UA Show, we speak to Wilson Kriegel about the meteoric rise of Draw Something, a pictionary app that allows you to play with friends asynchronously.
We go into details of how the company was close to shutting down and how they gave this game all they had and released a game that went viral and got the parent company acquired in just a few weeks following that.
Tune in to get some fascinating insights from behind the scenes of one of the wildest rides in mobile growth.
This episode has been re-released from our previous podcast, How Things Grow.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/draw-something-zynga-wilson-kriegel/
KEY HIGHLIGHTS
🤭 Facebook’s game Cupcake Corner
👣 Beginnings at OMGPop
🎒 The reason OMGPop decided to move to mobile games from Facebook
👘 Challenges faced during Facebook’s gold rush
💼 The internal expectation of Draw Something before launch
💂🏻 The moment they knew it was going to be a hit product
💃🏻 How the team improved the virality of the game
🧘🏻♀️ How does an acquisition process happen in five to six weeks?
🛌🏼 The repercussions of turbulent times in the industry
🤳🏽 The experience at Picsart
**
Note:
Mobile Growth Lab
We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.
Check it out here: https://mobilegrowthlab.com/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
How do you go from 0 to 50 million installs in 50 days?
In today’s episode on the Mobile UA Show, we speak to Wilson Kriegel about the meteoric rise of Draw Something, a pictionary app that allows you to play with friends asynchronously.
We go into details of how the company was close to shutting down and how they gave this game all they had and released a game that went viral and got the parent company acquired in just a few weeks following that.
Tune in to get some fascinating insights from behind the scenes of one of the wildest rides in mobile growth.
This episode has been re-released from our previous podcast, How Things Grow.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/draw-something-zynga-wilson-kriegel/
KEY HIGHLIGHTS
🤭 Facebook’s game Cupcake Corner
👣 Beginnings at OMGPop
🎒 The reason OMGPop decided to move to mobile games from Facebook
👘 Challenges faced during Facebook’s gold rush
💼 The internal expectation of Draw Something before launch
💂🏻 The moment they knew it was going to be a hit product
💃🏻 How the team improved the virality of the game
🧘🏻♀️ How does an acquisition process happen in five to six weeks?
🛌🏼 The repercussions of turbulent times in the industry
🤳🏽 The experience at Picsart
**
Note:
Mobile Growth Lab
We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.
Check it out here: https://mobilegrowthlab.com/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
52 min