41 episodes

Welcome to the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. The mobile user acquisition podcast is presented by Shamanth Rao, mobile growth leader and the founder and CEO of the boutique growth consulting firm RocketShip HQ. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.

The Mobile User Acquisition Show Shamanth Rao

    • Entrepreneurship
    • 5.0, 2 Ratings

Welcome to the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. The mobile user acquisition podcast is presented by Shamanth Rao, mobile growth leader and the founder and CEO of the boutique growth consulting firm RocketShip HQ. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.

    📲 How Slack reversed a declining mobile growth trajectory on mobile by setting up cross-channel attribution - with Holly Chen, former Global Head of Digital Marketing at Slack. 💬

    📲 How Slack reversed a declining mobile growth trajectory on mobile by setting up cross-channel attribution - with Holly Chen, former Global Head of Digital Marketing at Slack. 💬

    plus: how to do mobile marketing right for a B2B product.

    • 37 min
    🤔 How to hit the No. 1 rank on the iTunes app store - with Nadav Ashkenazy (GM at Supersonic Studios) 📈

    🤔 How to hit the No. 1 rank on the iTunes app store - with Nadav Ashkenazy (GM at Supersonic Studios) 📈

    Learnings from 5 chart-topping games.

    • 28 min
    😺 Two ways to skin a cat: with Adam Turowski (Miri Growth) and Shamanth Rao (RocketShip HQ) 🎨

    😺 Two ways to skin a cat: with Adam Turowski (Miri Growth) and Shamanth Rao (RocketShip HQ) 🎨

    Two different approaches to creative testing.

    • 12 min
    📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga 💸

    📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga 💸

    fill rates & eCPMs, retention & monetization - how to balance all the tradeoffs.

    • 30 min
    🗄️100+ page documents, source code printouts and more: how to crack international expansion - with Josh Burns(founder at DigitalDevConnect) ✈️

    🗄️100+ page documents, source code printouts and more: how to crack international expansion - with Josh Burns(founder at DigitalDevConnect) ✈️

    Other highlights & reality checks from the labyrinth.

    • 36 min
    🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖

    🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖

    ...how to be poised to win before the first ad impression.

    • 24 min

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