175 episodes

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/

The Mobile User Acquisition Show Shamanth Rao

    • Business
    • 5.0 • 4 Ratings

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/

    🚖The early days of ride-sharing apps, with Daniel Riaz 🤳

    🚖The early days of ride-sharing apps, with Daniel Riaz 🤳

    In today’s episode, Shamanth is in conversation with Dan Riaz, who witnessed the rise of the ride-sharing industry. Dan talks about various strategies that the team at Lyft implemented to scale the app from 4 to 24 cities, and beyond. Today’s episode features some wild stories and important lessons from the early days of a now ubiquitous industry - and we’re excited to bring this to you today. 
    Check out the episode here:

    KEY HIGHLIGHTS:
    💼 Dan’s role at Zynga
    ✨ Joining Lyft when it was a 50-person team
    🧗🏽‍♂️ Prioritizing the experience at Lyft in the midst of uncertainties
    🏋🏽‍♀️ Finding the balance between drivers and riders
    ☄️ When Lyft decided to go bigger and expand
    🏙 The prep involved in launching in 24 cities in one day
    🚦 How was the response from the regulatory bodies?
    🔖Challenges the team faced when entering a new city
    ⚖️ Managing the data across cities with different demand rates
    🚕 Joining 500 Startups and working with GrabTaxi
    👞Working for what was wanted and not what was needed, at GrabTaxi
    🏳️How the ride-sharing industry differs in the US & Asia
    🚲 Dan’s experience at Lime bikes

    Note:
    Mobile Growth Lab
    We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses.  You can get access to the recorded versions of these sessions through our self-serve plan.
    Check it out here: https://mobilegrowthlab.com/
    **
    Get more mobile user acquisition goodies here:
    http://RocketShipHQ.com

    • 56 min
    🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈

    🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈

    In today’s episode, Shamanth is in conversation with Selina Tobaccowala, Founder at Evite & Gixo (both of which have been acquired). who talks to us about her experiences as an entrepreneur from the early days of the internet boom, the following bust - and all the way to today. 
    She talks about how she and her team were among the earliest to systemically study and drive virality while at Evite, and employ virality and freemium models while at SurveyMonkey - and how many of those lessons have helped her in her latest venture Gixo.

    Check out the show notes here:
    https://mobileuseracquisitionshow.com/episode/invites-surveys-selina-tobaccowala-evite-surveymonkey-gixo/

    KEY HIGHLIGHTS:
    ☂️ The first internet boom
    👔 Growing the Evite business in the beginning
    🎓 How did the team understand the scope of the business
    Monetizing Evite
    ☄️ The effects of the dot com bust
    🌈 The experience at SurveyMonkey
    ☕️ How SurveyMonkey handled international expansion
    🤿 Pioneering the freemium model at SurveyMonkey
    🤸‍♂️ The beginnings of Gixo
    🎭 Why live coaches work better than recorded sessions

    Note:
    Mobile Growth Lab
    We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses.  You can get access to the recorded versions of these sessions through our self-serve plan.
    Check it out here: https://mobilegrowthlab.com/
    **
    Get more mobile user acquisition goodies here:
    http://RocketShipHQ.com

    • 36 min
    ✨How privacy thresholds(or crowd anonymity) lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥

    ✨How privacy thresholds(or crowd anonymity) lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥

    So you got ridiculously high CPAs on your SKAN campaigns?
    In today’s episode, we break down the reason why this happens, and explain why it might not be a sign of bad performance. Check out this episode to understand why a CPA of $40 pre-ATT can jump to $1000+ post-ATT on SKAN.
    Check out the show notes here: https://mobileuseracquisitionshow.com/episode/privacy-threshold-high-cpa-skadnetwork/

    **
    Note:
    Mobile Growth Lab
    We launched the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.
    Check it out here: https://mobilegrowthlab.com/
    **
    Get more mobile user acquisition goodies here:
    http://RocketShipHQ.com

    • 8 min
    🦋How to set up a winning referral flow - with Dominic Coryell, Product Lead at Shopify. 🌼

    🦋How to set up a winning referral flow - with Dominic Coryell, Product Lead at Shopify. 🌼

    What separates a good referral program from a great one?
    In today’s episode, a re-release of our episode on our erstwhile podcast How Things Grow, we have one of the foremost experts on referral flows and virality: Dominic Coryell, whose experience as a founder of Talkable informed so many of his insights and learnings about referrals. We talk about how to gamify referrals, the key components of referral flows, how to customize referral flows to minimize friction - and much much more.
    KEY HIGHLIGHTS
    👗 Beginnings at Garment Valet & challenges
    🚬 Smoke-testing and how it helps startups
    ✍️ The practicality of a smoke-test
    👘 Referral marketing with Talkable
    🛠 How to gamify referral mechanics
    👟 The best point in a customer journey for a referral
    🌻 How to ensure your referral plan is lucrative
    🧘🏻‍♀️ How tapping into communities can help your referral’s success
    🍯What kind of companies should not opt for referral strategies?
    🤳🏽 Airtable, Uber & Airbnb - some companies with good referral mechanics
    🤽‍♂️ Common mistakes that companies make with referral programs
    🏐 How the referral behavior changes outside the US market


    Check out the episode here:
    https://mobileuseracquisitionshow.com/episode/referral-flows-dominic-coryell-distrodom/

    **
    Note:
    Mobile Growth Lab
    We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.
    Check it out here: https://mobilegrowthlab.com/
    **
    Get more mobile user acquisition goodies here:
    http://RocketShipHQ.com

    • 42 min
    🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock 🎢

    🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock 🎢

    How do you go from 0 to 50 million installs in 50 days?
    In today’s episode on the Mobile UA Show, we speak to Wilson Kriegel about the meteoric rise of Draw Something, a pictionary app that allows you to play with friends asynchronously. 
    We go into details of how the company was close to shutting down and how they gave this game all they had and released a game that went viral and got the parent company acquired in just a few weeks following that.
    Tune in to get some fascinating insights from behind the scenes of one of the wildest rides in mobile growth.
    This episode has been re-released from our previous podcast, How Things Grow.

    Check out the show notes here: https://mobileuseracquisitionshow.com/episode/draw-something-zynga-wilson-kriegel/

    KEY HIGHLIGHTS
    🤭 Facebook’s game Cupcake Corner
    👣 Beginnings at OMGPop
    🎒 The reason OMGPop decided to move to mobile games from Facebook
    👘 Challenges faced during Facebook’s gold rush
    💼 The internal expectation of Draw Something before launch
    💂🏻 The moment they knew it was going to be a hit product
    💃🏻 How the team improved the virality of the game
    🧘🏻‍♀️ How does an acquisition process happen in five to six weeks?
    🛌🏼 The repercussions of turbulent times in the industry
    🤳🏽 The experience at Picsart

    **
    Note:
    Mobile Growth Lab
    We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.
    Check it out here: https://mobilegrowthlab.com/
    **
    Get more mobile user acquisition goodies here:
    http://RocketShipHQ.com

    • 52 min
    🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸

    🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸

    In the previous two parts of this series, we saw how to install Robyn and run demo code. We also looked at the key components of the environment, as also of the code itself.
    In today’s episode, we take a look at the results obtained from running the demo code on Robyn. Our Senior Mobile Marketing Manager Virendra Shekhawat will show us the outputs of the models and the information we can get from the different plots.
    The video is here: https://youtu.be/vbfVL3jXSQo
    In case you missed them, here are the first two parts of the series: 
    Part 1: https://youtu.be/3RnDfC1usZc
    Part 2: https://youtu.be/rsn12wFqjlw

    Check out the show notes here: https://mobileuseracquisitionshow.com/episode/facebook-robyn-mmm-understanding-the-models/

    **
    Note:
    Mobile Growth Lab
    We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.
    Check it out here: https://mobilegrowthlab.com/
    **
    Get more mobile user acquisition goodies here:
    http://RocketShipHQ.com

    • 8 min

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