Inspire me to take a product to market - Lynda Harding University of Portsmouth

Kicking off our brand new podcast series is an interview with Portsmouth alumna Lynda Harding, Founder and CEO of the widely successful Sweetdreamers and one of the School of Business and Law’s entrepreneurs in residence.

Lynda has lots of experience in the business world and has herself come up against obstacles when launching her products including Ewan the Dream Sheep who we’re sure is a particular favourite for parents with children who struggle to sleep!

From a young age Lynda has been business-minded and for years has run her own nursery. When her sixth child Bradley was born, he refused to sleep so she used her business acumen to design a sleeping aid to help other parents going through the same experience.

In this podcast listen to television and broadcasting student Maddison Young interview Lynda about how Ewan went from an idea to becoming the award winning product he is today. Lynda will be offering hints and tips about about how to overcome some of the obstacles she faced along the way, how she entered the international market and how she is continually looking to review and improve her products.