32 min
Interview with Shea Castle - Terminus Marketing B2B Technology
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- Marketing
Shea Castle is Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform.
Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter.
He also shares how Terminus is an orchestration platform that brings together first and third-party data points, and what the platform allows its customers to achieve.
Shea Castle is Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform.
Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter.
He also shares how Terminus is an orchestration platform that brings together first and third-party data points, and what the platform allows its customers to achieve.
32 min