22 episodes

Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.

Marketing B2B Technology marketingb2btech

    • Business
    • 5.0 • 4 Ratings

Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.

    Interview with Naren Hariparanthaman - Social Animal

    Interview with Naren Hariparanthaman - Social Animal

    In this podcast episode, we interview Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform. 


    Naren shares his journey to founding the platform and reveals how Social Animal reduces the need for 'manual' work; helping B2B marketers with the full content marketing journey, from finding content ideas, through to distributing and building relationships with influencers. 

    • 35 min
    Interview with Riaz Kanani - Radiate B2B

    Interview with Riaz Kanani - Radiate B2B

    In this podcast episode, we interview Riaz Kanani, Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform.


    Riaz shares his career journey, from initially starting in marketing at the age of 18, through to identifying a need in the market and launching Radiate B2B.


    He discusses how Radiate B2B helps companies cut through the noise and deliver a better buying experience, as well as sharing the tactics and techniques he finds are the most successful in ABM campaigns.

    • 33 min
    Interview with Tim Bohn - GatedContent

    Interview with Tim Bohn - GatedContent

    In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. 

    Tim shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system.

    He also shares what strategies he thinks are best for driving lead generation through content marketing, and what B2B marketers could be doing wrong with forms and content to miss out on generating leads. 

    • 29 min
    Interview with Steffen Hedebrandt - Dreamdata

    Interview with Steffen Hedebrandt - Dreamdata

    In this podcast episode, we interview Steffen Hedebrandt, Co-founder and Chief Revenue Officer at Dreamdata, a B2B revenue attribution platform. 


    Steffen shares his journey to co-founding Dreamdata, and how the platform is solving the problem of attribution and focussing on understanding the customer journey to support multi-touch in the B2B world. 


    He also shares why it's important that B2B marketers start digitalizing their customer's behaviour today, and how they can get started with attribution. 

    • 34 min
    Interview with Cassandra Jowett - PathFactory

    Interview with Cassandra Jowett - PathFactory

    In this podcast episode, we interview Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform. 


    Cassandra shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue. 


    She also shares how PathFactory takes personalisation to the next level, and the importance of understanding what's in your content library. 

    • 32 min
    Interview with Shea Castle - Terminus

    Interview with Shea Castle - Terminus

    In this podcast episode, we interview Shea Castle, Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform. 


    Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter. 


    He also shares how Terminus is an orchestration platform that brings together first and third-party data points, and what the platform allows its customers to achieve. 

    • 32 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Littlemissnix ,

Fantastic podcast

Another very inspiring podcast.

RoSs-MaRkEtInG ,

Fantastic and captivating podcasts

Love listening to these podcasts and have enjoyed every single episode so far. This podcast has it all with so much compelling content, I would recommend a listen.

Hannah - the B2B marketer ,

Informative B2B podcast

An interesting yer entertaining podcast for B2B marketers in the technology sector - highly recommend!

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