Marketing B2B Technology B2B Marketing and PR

Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release.
She also discusses the challenges of achieving executive buy-in, how to navigate internal approval processes, and explores the potential impact of AI on social media marketing teams.
 
About Planable
Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, approve, and analyse all your markeing content for social media, blogs, newsletters, press releases. Experience a faster, smoother workflow that helps your team work together like never before.
Started in 2016, Planable is trusted by over 5000 marketing teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG.
 
About Xenia Muntean
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 10,000 creators behind iconic brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola.
Xenia Muntean is a Forbes 30 Under 30 honoree, Techstars alumna, and Webby Awards judge. She’s also a frequent speaker, startup mentor, and avid runner.
 
Time Stamps
[00:50:6] – Xenia provides some background to her career and why she founded planable.
[02:06.6] - Xenia discusses the benefits of being based in Europe versus the United States.
[04:33:1] – What does Plannable do? Xenia explains what makes the platform so loved amongst users.
[09:53:6] – Xenia offers some tips on achieving executive buy-in.
[12:03:0] – How to reuse content to extend its lifetime.
[15:18:7] – What role can AI play in content generation?
[21:45:2] – Xenia’s contact details.
 
Quotes
“When you build a software as a service product, it's all about the people… building a team that you can resonate with and have less cultural barriers with I think is really important.” Xenia Muntean, Co-Founder and CEO at Planable.
 
“I think for content it's all about the distribution, right? So, it's really important to have really good, really meaningful content, but also to not forget about the second part. How do you get the most out of that content?” Xenia Muntean, Co-Founder and CEO at Planable.
 
Follow Xenia:
Xenia Muntean on LinkedIn: https://www.linkedin.com/in/xeniamuntean/
Planable website: https://planable.io/
Planable on LinkedIn: https://www.linkedin.com/company/planable/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
 

Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively.
 
About Outfunnel
Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM.
 
About Andrus Purde
Andrus Purde is Co-Founder, CEO and ‘recovering marketer’ at Outfunnel. Andrus founded the integration platform in 2017 following a career in marketing, including positions at Pipedrive and Skype.
 
Time Stamps
[00:01:0] - Andrus introduces himself and talks about his marketing career before starting Outfunnel.
[00:03:2] - Andrus discusses Estonia as a great place for startups and the benefits of being based there.
[00:06:0] - Importance of Two-Way Data Sync: Andrus explains the significance of syncing data both ways between CRM and marketing tools.
[00:10:3] - Andrus talks about the popular integrations and connections made using Outfunnel.
[00:14:0] - Andrus discusses the strategies used to promote Outfunnel.
[00:18:3] - Andrus shares the best marketing advice he has received.
[00:21:4] - Andrus's contact details.
 
Quotes
“Some companies operate years, or forever, with data in isolation… marketers and salespeople who are doing the work... they shouldn't worry about how the tools have been sourced in their company. They should just have access to the data.” Andrus Purde, Co-Founder and CEO at Outfunnel
 
Follow Andrus:
Andrus Purde on LinkedIn: https://www.linkedin.com/in/andruspurde/
Outfunnel website: https://outfunnel.com/
Outfunnel on LinkedIn: https://www.linkedin.com/company/outfunnel/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers.
Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers.
 
About Mark Donnigan
Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner-takes-all market.
Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build efficient marketing teams that routinely outperform larger marketing departments.
 
Time Stamps
[00:44.0] - Mark shares his career journey and explains his role as Virtual CMO.
[12:57.0] - The benefits of hiring a Virtual CMO versus full-time CMO.
[14:45.0] - Mark talks about his approach to building marketing plans.
[18:42.0] - Overrated marketing channels and tactics
[23:26.0] - Challenges with fixed KPIs in marketing
[24:37.0] - Mark offers some marketing advice
[25:52.0] - Mark's contact details
 
Quotes
“Get into the field. Know the market. Know the customers. Know how they think. Know what they care about. Know how they make decisions.” Mark Donnigan, Virtual CMO.
 
Follow Mark:
Mark Donnigan on LinkedIn: https://www.linkedin.com/in/markdonnigan/  
Growth Stage Marketing website: https://growthstage.marketing/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our
podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
 

Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively leverage personalisation to enhance engagement and drive results. She also explains the potential pitfalls of over-personalisation and how it can negatively impact marketing efforts.
 
About Mutiny
Most Marketing teams can’t play a meaningful role in breaking through to target accounts because the 1:1 marketing strategies that work don’t scale, and what scales doesn’t work. Mutiny helps B2B companies generate pipeline and revenue from their target accounts through AI-powered personalised experiences, 1:1 microsites, and account intelligence. Backed by Sequoia Capital, YCombinator, and CMOs from leading tech companies, Mutiny is rewriting the Go-To-Market playbook.
 
About Molly
Molly Bruckman is a customer-obsessed marketing and CX leader. With 10+ years of experience building personalization, CRO and ABM teams and programs, Molly thrives on developing creative solutions that propel marketers to new heights. Her journey spans diverse landscapes, from nimble B2B startups to dynamic B2C enterprises, orchestrating growth programs across various channels such as web, email, community and events - always with an eye for innovative strategies.
 
Time Stamps
[00:44.9] – Molly discusses her career journey from mathematician to marketer
[05:44.4] – Molly explains what Mutiny does.
[06:32.0] – Molly discusses the best data points to base personalisation on.
[12:03.5] – Molly explains how over-personalising can impact marketing efforts.  
[17:41.0] – Who can benefit from Mutiny?
[18:55.1] – How does Mutiny effectively promote itself?
[29:19.1] – Molly shares the advice she would give to someone starting their career.
[27:41.7] – Molly's contact details
 
Quotes
“Marketing strategies that work don’t scale and the tactics that scale don’t work." Molly Bruckman, Head of Growth Marketing at Mutiny.
 
Follow Molly:
Molly Bruckman on LinkedIn: https://www.linkedin.com/in/mollybruckman/
Mutiny website: https://www.mutinyhq.com/
Mutiny on LinkedIn: https://www.linkedin.com/company/mutinyhq/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
 
 
 
 

Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises the value of measuring success based on metrics such as the customer lifecycle rather than just lead generation.
 
About Avnet Silica
Avnet Silica, a division of Avnet, is a European semiconductor distributor and specialist that supports projects from idea to concept to production. Avnet Silica acts as the connection between customers and suppliers, providing creative solutions, technology and logistics support.
 
About Lisa Rees
Lisa Rees is the Director of Marketing Communications at Avnet Silica and is responsible for all aspects of marketing and communications, including supplier marketing, digital strategy, media, content and events. She joined Avnet Silica after ten years as Director of Marketing Communications at Avnet Abacus.
 
Time Stamps
[00:49.2] – Lisa discusses her career from the French chamber of commerce to Avnet Silica.
[02:52.8] – Lisa explains what Avnet Silica is and what they do.
[04:16.3] – Lisa shares why having a non-technical background can be a benefit in marketing.
[07:49.3] – What marketing activities make the biggest impact at Avnet Silica?  
[13:48.2] – Lisa discusses how to measure the impact of marketing.
[24:51.9] – How is Avnet Silica incorporating AI into its marketing activities?
[21:10.6] – Lisa shares the best piece of marketing advice she’s ever been given.
[22:58.7] – Lisa’s contact details
 
Quotes
“Hang out with your customers… get to know your customers inside out. Every opportunity you can take to understand your customer is going to give you everything you need to be a good marketer." Lisa Rees, Director of Communications at Avnet Silica.
“If you're just measured by leads, you're probably not generating the right outcomes... the biggest return for the business tends to be in a small number of very high-quality leads.” Mike Maynard, Managing Director at Napier.
 
Follow Lisa:
Lisa Rees on LinkedIn: https://www.linkedin.com/in/lisa-rees-9548484a/
Avnet Silica website: https://my.avnet.com/silica/
Avnet Silica on LinkedIn: https://www.linkedin.com/company/silica-an-avnet-company/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
 

Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower individuals in marketing rather than replace them.
 
About Baresquare
Baresquare redefines data analytics by transitioning from traditional dashboards to proactive, AI-powered insights delivered directly to the right person at the right time. Baresquare pioneers a new approach where manual dashboard analysis and human intervention are unnecessary for identifying crucial business events and their underlying causes. This frees marketers, strategists and analysts to focus on creative endeavors and expanding business opportunities while providing insight that no other data set can provide.
 
About Georgios
Georgios Grigoriadis is a data advocate and the founder and CEO of Baresquare, a tech startup turning data analytics on its head by shifting from traditional dashboard-based analysis to proactive AI-powered insights, delivered directly to the right person at the right time. Fueled by the belief that data should empower, not overwhelm, Georgios built Baresquare to transform complex analytics into clear, useful answers for anyone to understand.
 
Time Stamps
[00:46.1] – Georgios discusses what led him to build Baresquare.
[06:11.9] – How can marketeers use Baresqaure?
[06:48.8] – Georgios shares if he thinks the B2C industry is further ahead in using analytics.
[19:47.1] – Georgios offers some marketing advice.
[17:52.4] – Should young people embark on a marketing career? Georgios shares his opinions.
[24:51.9] – Georgios and Mike talk about the future of AI and its impact on the industry.
[31:48.9] – Georgios’s contact details
 
Quotes
“Baresquare today is turning data analytics on its head. And, we are not talking in terms of tables and numbers, but rather in terms of words and paragraphs." Georgios Grigoriadis, Founder and CEO at Baresqaure.
“It’s very frustrating when those insights, they don’t find themselves driving action. But action, it’s more a matter of communication. It’s bringing people together and aligning their understanding.”  Georgios Grigoriadis, Founder and CEO at Baresqaure.
 
Follow Georgios:
Georgios Grigoriadis on LinkedIn: https://www.linkedin.com/in/georgiosbaresquare/
Baresquare website: https://baresquare.com/ 
Baresquare on LinkedIn: https://www.linkedin.com/company/baresquare/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547