35 min
Judith Niederschelp, narrow the focus and grow the B2B brand Agency Dealmasters podcast
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- Marketing
Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.
Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school.
We talk about:
🔸 How the best B2B businesses win new customers and grow
🔸 Using intent data to drive commercial outcomes
🔸 How to successfully measure advertising impact
🔸 Overcoming the challenge of growth for early-stage and established businesses
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.
Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school.
We talk about:
🔸 How the best B2B businesses win new customers and grow
🔸 Using intent data to drive commercial outcomes
🔸 How to successfully measure advertising impact
🔸 Overcoming the challenge of growth for early-stage and established businesses
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
35 min