Keta Burke-Williams from Ourside: Building a Luxury Fragrance Brand from the Ground Up, How to Successfully Work with Micro-Influencers, Using Discovery Kits to Get More Customers, and More Beyond the Inbox

In this episode, Sam interviews Keta Burke-Williams, founder and CEO of OurSide. Keta shares her journey of building a luxury fragrance brand from scratch, discussing the challenges and successes she has experienced as a small business owner. She also offers insights on marketing strategies, including the use of micro-influencers and email campaigns, and provides advice for other entrepreneurs looking to break into the fragrance industry.
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