This is the fourth podcast in my series about the pioneering work of Robert Cialdini, who wrote Influence, the Psychology of Persuasion, in 1984. In this episode I look at the principle of Liking, which dictates that we are more likely to do the things others want us to do for them if we like them. This also looks at how to get people to like you or what you represent, so they say yes to what you're offering them.
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, event host and business relationship expert, with a 20 year history in global media and marketing. Having grown and sold a £6M brand identity business to US communications group Interpublic, she currently helps entrepreneurs scale up their businesses and lives through brand marketing and property investment. Buy the best selling Smart Connector book, about entrepreneurial relationship success, here: (https://amzn.to/3bmXlJu UK, https://amzn.to/3dEvR3x US). Join the Smart Connector Facebook Group here: (https://bit.ly/2Z3p3s7. Visit Jane's website (https://bit.ly/30yaZb1). Subscribe to Jane's YouTube channel: (https://bit.ly/2yL43vI)