34 min
Live from RECHARGE! Missing Audiences and Legitimate Interest Communications The Arts and Everything In Between
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- Performing Arts
What if you could double the number of people your organisation was able to meaningfully engage with? What if you could do it easily and quickly - without spending any money?
Join Anna Walsh, Director of Theatre Forum, Aoife Demel from Mermaid Arts Centre, Marie Claire Cowley, from An Táin Arts and Ticketsolve’s Aoileann Ní Riain as they discuss how legitimate interest can be used to re-engage with customers.
Originally a discussion presented at Recharge, the panel talks through how they worked through legitimate interest, balancing tests, and more using a step-by-step process and templates.
You’ll hear how Mermaid and An Táin identified the best customer segment to target and, using legitimate interest, refreshed communications with that segment, to encourage customers to return.
Ticketsolve’s Aoileann Ní Riain also explains how quickly and easily legitmate interest can be set up with Ticketsolve.
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THE ARTS AND EVERYTHING IN BETWEEN PODCAST
Investigate new ideas and learn from your arts, culture and heritage peers! Every couple of weeks join Ticketsolve as we interview arts industry experts to get their take on the biggest issues facing the arts and culture world today. You’ll get ideas to try and practical tips, plus hear from arts and culture managers working in every role from marketing to management - and every area - from theatres and music venues to festivals, museums, heritage sites and more.
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GOT A GREAT TOPIC OR STORY TO SHARE?
Got a great topic for the podcast? Want to share your story with the arts and culture industry? Get in touch! podcast@ticketsolve.com
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RESOURCES
A big thank you to Anna Walsh, Director of Theatre Forum, Aoife Demel from Mermaid Arts Centre, and Mary Claire Cowley, from An Táin Arts for sharing their insights, and a special thank you to Indigo and their work on Missing Audiences Survey Ireland. For more information check out:
https://www.antain.ie/
https://www.mermaidartscentre.ie/
https://theatreforum.ie/forum-notice/24-august-marketing-forum/
https://vimeo.com/740684609
https://www.indigo-ltd.com/research-programmes/missing-audiences-ireland-survey
https://www.culturehive.co.uk/resources/research-missing-audiences/
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GET MORE INSIGHT AND SHARE THE KNOWLEDGE!
Facebook - www.facebook.com/Ticketsolving
Twitter - twitter.com/ticketsolvers
LinkedIn - www.linkedin.com/company/ticketsolve
Instagram - www.instagram.com/ticketsolve/
What if you could double the number of people your organisation was able to meaningfully engage with? What if you could do it easily and quickly - without spending any money?
Join Anna Walsh, Director of Theatre Forum, Aoife Demel from Mermaid Arts Centre, Marie Claire Cowley, from An Táin Arts and Ticketsolve’s Aoileann Ní Riain as they discuss how legitimate interest can be used to re-engage with customers.
Originally a discussion presented at Recharge, the panel talks through how they worked through legitimate interest, balancing tests, and more using a step-by-step process and templates.
You’ll hear how Mermaid and An Táin identified the best customer segment to target and, using legitimate interest, refreshed communications with that segment, to encourage customers to return.
Ticketsolve’s Aoileann Ní Riain also explains how quickly and easily legitmate interest can be set up with Ticketsolve.
----------------------------------------
THE ARTS AND EVERYTHING IN BETWEEN PODCAST
Investigate new ideas and learn from your arts, culture and heritage peers! Every couple of weeks join Ticketsolve as we interview arts industry experts to get their take on the biggest issues facing the arts and culture world today. You’ll get ideas to try and practical tips, plus hear from arts and culture managers working in every role from marketing to management - and every area - from theatres and music venues to festivals, museums, heritage sites and more.
----------------------------------------
GOT A GREAT TOPIC OR STORY TO SHARE?
Got a great topic for the podcast? Want to share your story with the arts and culture industry? Get in touch! podcast@ticketsolve.com
----------------------------------------
RESOURCES
A big thank you to Anna Walsh, Director of Theatre Forum, Aoife Demel from Mermaid Arts Centre, and Mary Claire Cowley, from An Táin Arts for sharing their insights, and a special thank you to Indigo and their work on Missing Audiences Survey Ireland. For more information check out:
https://www.antain.ie/
https://www.mermaidartscentre.ie/
https://theatreforum.ie/forum-notice/24-august-marketing-forum/
https://vimeo.com/740684609
https://www.indigo-ltd.com/research-programmes/missing-audiences-ireland-survey
https://www.culturehive.co.uk/resources/research-missing-audiences/
----------------------------------------
GET MORE INSIGHT AND SHARE THE KNOWLEDGE!
Facebook - www.facebook.com/Ticketsolving
Twitter - twitter.com/ticketsolvers
LinkedIn - www.linkedin.com/company/ticketsolve
Instagram - www.instagram.com/ticketsolve/
34 min