Looking Into Wine

Mattia Scarpazza

I am your host Mattia Scarpazza and I found Looking Into Wine to share knowledge about wine. Focus is on areas that sparked my interest throughout my study years and I wished I’d had more time to explore in more detail. Now it’s time! Each episode explores a specific topic in detail and how it is relevant to the wine trade. What to expect? Interviews featuring experts and professionals to guide us through regions, grapes and challenges of vine growing, my own research and much more. #wine #wineeducation

  1. 08/11/2024

    Legendary Napa Valley Winemaker Richard Peterson history lesson 90 years in the region

    **Monthly Podcast: Legendary Napa Valley Winemaker Richard G. Peterson** This month’s podcast features an extraordinary guest—Richard G. Peterson, one of Napa Valley's most legendary winemakers. If there’s anyone who can tell the story of Napa Valley’s evolution over the decades, it’s Peterson, whose career has spanned more than half a century. He’s witnessed and contributed to the valley’s transformation from a quiet, rural region to one of the world’s most renowned wine-producing areas.  Peterson’s journey began in 1948, when he started as a home winemaker in Iowa. This early passion for winemaking sparked a long and illustrious career that would take him from the Midwest to the heart of California's wine country. After earning a B.S. in Chemical Technology from Iowa State University in 1952, Peterson moved to California, where he earned an M.S. in Food Technology from UC Berkeley in 1956 and a PhD in Agricultural Chemistry.  In 1958, Peterson joined the iconic E. & J. Gallo Winery, initially focusing on new product development and research. His tenure at Gallo lasted for a decade, during which he rose to become the Research Director and Assistant Production Manager, responsible for overseeing winemaking operations. This experience provided Peterson with invaluable insights into the wine industry and laid the foundation for his future leadership roles. In 1968, Peterson moved to Napa Valley, where he took on the role of Winemaster at Beaulieu Vineyard, a prestigious estate located in Rutherford. He served at Beaulieu until 1973, honing his skills and deepening his connection with Napa Valley’s terroir. His next major venture was at Monterey Vineyard, where he served as Winemaster and President from 1973 to 1986. At Monterey, Peterson gained recognition for producing innovative wines, including California’s first Botrytis Sauvignon Blanc and Botrytis Pinot Noir, as well as unique harvest wines like the January Harvest Gamay Beaujolais and December Harvest Zinfandel. From 1986 to 1990, Peterson served as Winemaster and President of Atlas Peak Vineyards, and was also Chairman from 1989. His leadership in these roles further cemented his reputation as one of Napa Valley’s most respected winemakers. This podcast episode offers listeners a rare opportunity to hear from a true pioneer of Napa Valley wine. Peterson’s deep knowledge, combined with his rich history in the industry, provides a unique perspective on the valley’s development and the art of winemaking. Whether you’re a wine enthusiast or simply curious about the history of Napa Valley, this conversation is one you won’t want to miss.

    43 min
  2. 22/08/2024

    Uncork a Winery's Potential looking at strategies on Distribution Channels with Sid Patel

    Uncorking Success: Maximizing Your Winery's Potential Through Strategic Distribution Channels"Episode Description: In this episode, we dive deep into the essential role of distribution channels in expanding your winery's reach and reputation. Whether you're a boutique winery just starting out or an established brand looking to grow, understanding and optimizing your distribution strategy is key to long-term success. Join us as we explore the various distribution options available, from direct-to-consumer (DTC) models to traditional wholesale, and discuss how to choose the right mix to elevate your brand.Episode Highlights: Introduction to Distribution Channels:Overview of what distribution channels are and why they matter for wineries.The evolution of wine distribution in the digital age.Wholesale Distribution:The role of wholesalers and distributors in expanding your market reach.How to choose the right distributor for your winery and what to look for in a partnership.Negotiating terms and building strong relationships with distributors to ensure your wine gets the attention it deserves.Online Marketplaces and Retail Partnerships:Leveraging online marketplaces like Vivino and Wine.com to increase visibility.Strategies for securing shelf space in brick-and-mortar retailers and forming partnerships with restaurants and hotels.The importance of branding and packaging in retail environments.International Distribution:Expanding your winery's reach beyond borders and navigating the complexities of international trade.Understanding export regulations, tariffs, and the importance of choosing reliable importers.Tailoring your marketing strategies to different cultural tastes and preferences.The Power of Data in Distribution:Utilizing data analytics to track performance, understand customer behaviour, and refine your distribution strategy.Case studies of wineries that have successfully leveraged data to drive growth.Subscribe to our podcast! If you are a winery looking for support and strategy, email me at Mattiascarpazza@Lookingintowine.com  Don’t forget to leave us a review and share this episode with fellow wine enthusiasts and industry professionals!  Thank you to our guest Guest: Sid Patel of Wine Competitions

    25 min
  3. 15/12/2023

    Exploring Spain most bubbly region 'Penedes' with Raventos I Blanc and Pepe Raventos

    Join us in this captivating episode as we venture into the heart of Penedés, Spain, a region renowned for its contribution to the world of sparkling wine, particularly Cava. Our special guest, Pepe Raventós, scion of the esteemed Raventós family, takes us on a journey through the picturesque vineyards that have been integral to the family's legacy in winemaking. Family Heritage: - Pepe shares insights into the rich history of the Raventós family and their longstanding connection with the Penedés region. Learn about the traditions that have been passed down through generations, shaping the family's approach to winemaking. Cava Origins: - Delve into the fascinating tale of how Pepe's family played a pivotal role in formalizing the recipe for Cava, Spain's iconic sparkling wine. Discover the meticulous methods employed to craft this effervescent elixir and the significance of Penedés' terroir in its production. Terroir Talk: - Explore the unique terroir of Penedés and its impact on the flavor profile of the wines produced in the region. Pepe discusses the interplay of soil, climate, and grape varieties that contribute to the distinctive character of Penedés wines, particularly Cava. Sustainable Practices: Gain insights into the Raventós family's commitment to sustainability in winemaking. Pepe sheds light on their eco-friendly practices, emphasizing the importance of preserving the natural balance of the vineyards. Innovations and Future Trends: - Pepe shares his thoughts on the evolving landscape of the wine industry and the innovative approaches embraced by the Raventós i Blanc winery. Learn about their experiments with different grape varieties and winemaking techniques to create wines that captivate the modern palate. Tasting Notes: - Experience the sensory journey as Pepe guides us through a virtual tasting of some exceptional wines from Raventós i Blanc. From crisp and refreshing Cavas to nuanced still wines, discover the diverse expressions that emanate from Penedés. Life Beyond Wine: - Beyond the vineyards, Pepe opens up about life in Penedés, sharing anecdotes about the local culture, gastronomy, and the unique charm of this Spanish wine region. Whether you're an avid oenophile or simply curious about the world of Cava and Penedés, this episode promises to be an engaging exploration of history, tradition, and the dynamic evolution of winemaking in one of Spain's most celebrated wine regions. Tune in and let Pepe Raventós be your guide to the enchanting world of Penedés wines. ¡Salud!

    39 min
5
out of 5
14 Ratings

About

I am your host Mattia Scarpazza and I found Looking Into Wine to share knowledge about wine. Focus is on areas that sparked my interest throughout my study years and I wished I’d had more time to explore in more detail. Now it’s time! Each episode explores a specific topic in detail and how it is relevant to the wine trade. What to expect? Interviews featuring experts and professionals to guide us through regions, grapes and challenges of vine growing, my own research and much more. #wine #wineeducation