25 min
Making Yourself Choosable with Belinda Weaver The Email Marketing Show
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- Marketing
How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors?
These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who are learning to be copywriters to up their game. And today she talks to us about how to make yourself choosable.
Yep - that's a word. And you sure want to find out all about it!
SOME EPISODE HIGHLIGHTS:
(0:10) Want to get more sales from your email marketing? Grab our Click Tricks.
(3:50) Did Belinda really have a pet peacock called Cocker?
(5:10) Do you really need a USP to stand out from the crowd?
(7:20) No USP? No problem!
(8:45) How do you make yourself more choosable?
(10:00) Lean into the combination of ingredients that makes you unique.
(13:06) Tell people what it's like to work with you.
(16:44) Share your passion and why you got started.
(18:52) Be yourself and don't be afraid of feedback.
(23:02) Subject line of the week with Belinda Weaver.
Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!
That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here.
Do you really need a USP to stand out from the crowd? As business owners, we all worry about the idea of standing out. Why should people choose you? Do we worry too much about this? Is this a valid concern? Our friend and awesome copywriter Belinda Weaver shared with us that having a USP (Unique Selling Proposition) is indeed Marketing 101. We're told to come up with our USP and our differentiator and to have a great elevator pitch that explains what we do, who we do it for, and what makes us different.
These kinds of things are drummed into us. And Belinda calls this the unicorn fallacy. It's this idea that in order to be successful, you have to be unique and different. But when she first started out as a copywriter, Belinda didn’t know what made her unique yet. So instead of trying to focus too much on that, she decided to become as good as she could be and then figure out what made her unique. And she thinks a lot of business owners should do the same.
As a copywriter, Belinda always asks her clients what makes them unique. And funnily enough, she never expects a great answer because she doesn’t have a great one herself! In fact, at first, she thought there was nothing in particular that made her unique. But she kept showing up, earning an income, and making progress. And at some point, she realised that maybe she didn’t have to be different in order to be successful.
No USP? No problem!Is anything ever unique anyway? Even if you invented something brand new, is it going to be unique for long? According to Belinda, having a USP isn’t completely irrelevant. We probably all have something that’s uniquely and brilliantly us, but if the USP becomes a gimmick that holds us back from what's important, then it’s not useful.
If we get paralysed in trying to find our USP and don’t do the things we could be doing to get more business, then there's no point in...
How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors?
These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who are learning to be copywriters to up their game. And today she talks to us about how to make yourself choosable.
Yep - that's a word. And you sure want to find out all about it!
SOME EPISODE HIGHLIGHTS:
(0:10) Want to get more sales from your email marketing? Grab our Click Tricks.
(3:50) Did Belinda really have a pet peacock called Cocker?
(5:10) Do you really need a USP to stand out from the crowd?
(7:20) No USP? No problem!
(8:45) How do you make yourself more choosable?
(10:00) Lean into the combination of ingredients that makes you unique.
(13:06) Tell people what it's like to work with you.
(16:44) Share your passion and why you got started.
(18:52) Be yourself and don't be afraid of feedback.
(23:02) Subject line of the week with Belinda Weaver.
Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!
That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here.
Do you really need a USP to stand out from the crowd? As business owners, we all worry about the idea of standing out. Why should people choose you? Do we worry too much about this? Is this a valid concern? Our friend and awesome copywriter Belinda Weaver shared with us that having a USP (Unique Selling Proposition) is indeed Marketing 101. We're told to come up with our USP and our differentiator and to have a great elevator pitch that explains what we do, who we do it for, and what makes us different.
These kinds of things are drummed into us. And Belinda calls this the unicorn fallacy. It's this idea that in order to be successful, you have to be unique and different. But when she first started out as a copywriter, Belinda didn’t know what made her unique yet. So instead of trying to focus too much on that, she decided to become as good as she could be and then figure out what made her unique. And she thinks a lot of business owners should do the same.
As a copywriter, Belinda always asks her clients what makes them unique. And funnily enough, she never expects a great answer because she doesn’t have a great one herself! In fact, at first, she thought there was nothing in particular that made her unique. But she kept showing up, earning an income, and making progress. And at some point, she realised that maybe she didn’t have to be different in order to be successful.
No USP? No problem!Is anything ever unique anyway? Even if you invented something brand new, is it going to be unique for long? According to Belinda, having a USP isn’t completely irrelevant. We probably all have something that’s uniquely and brilliantly us, but if the USP becomes a gimmick that holds us back from what's important, then it’s not useful.
If we get paralysed in trying to find our USP and don’t do the things we could be doing to get more business, then there's no point in...
25 min