40 min

Marketing, strategy and planing into the unknown of 2021 Humans Come First

    • Business

Marketing in 2020 has been a wild ride.

There’s been some ups, some downs, some backs, some forwards… Plans were drawn up, torn apart, reworked and scrapped.

Some marketing team have thrived - some have ultimately fallen.

So, with new locks downs being announced, politics heating up and economies slowing, speeding up and slowing again… what does a marketing strategy in 2021 look like?

Marketing strategies for me has always been about what stays the same. But, of course in 2021, there will be some trends that take over the world. So how do you write a strategy that provides a rock solid foundation for the future, while preparing yourself for whatever comes your way over the year?

Marketing in 2020 has been a wild ride.

There’s been some ups, some downs, some backs, some forwards… Plans were drawn up, torn apart, reworked and scrapped.

Some marketing team have thrived - some have ultimately fallen.

So, with new locks downs being announced, politics heating up and economies slowing, speeding up and slowing again… what does a marketing strategy in 2021 look like?

Marketing strategies for me has always been about what stays the same. But, of course in 2021, there will be some trends that take over the world. So how do you write a strategy that provides a rock solid foundation for the future, while preparing yourself for whatever comes your way over the year?

40 min

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