Marketing & Tech Book Club: Customer Data Platforms by Martin Kihn & Chris O'Hara Marketing and Tech Book Club

In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Chris O’Hara and Martin Kihn authors of Customer Data Platforms about you guessed it, customer data platforms.

We catch up with Chris and Martin on:
- Breaking down CDPs in simple terms
- Why there is so much confusion in the space surrounding CDPs
- Pinpointing which CDP promises deliver and why some are falling short
- CRMs, DMPs and CDMPs
- The competitive advantage a CDP can bring to your business
- The importance of the growing role of a Data Scientist
- M&A predictions for the CDP space
- The impact of the death of third-party cookies
- Martech predictions for the years ahead