25 min
Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog The Joy of Marketing
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- Marketing
Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the https://chiefmartech.com (Chief Marketing Technologist) blog which is the authority on marketing technologies.
He is the author of https://www.amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170/ (Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative).
We discuss the way that technology and marketing are merging together and what marketers can learn from software engineers. We cover testing, iterative approaches and the importance of strategy.
We also cover No Code for allowing marketers to create automations and workflows without needing to write code. We have a debate on the pronunciation of Zapier, the pioneering No Code platform.
Finally Scott tells us about some the technologies of the future.
Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the https://chiefmartech.com (Chief Marketing Technologist) blog which is the authority on marketing technologies.
He is the author of https://www.amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170/ (Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative).
We discuss the way that technology and marketing are merging together and what marketers can learn from software engineers. We cover testing, iterative approaches and the importance of strategy.
We also cover No Code for allowing marketers to create automations and workflows without needing to write code. We have a debate on the pronunciation of Zapier, the pioneering No Code platform.
Finally Scott tells us about some the technologies of the future.
25 min