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It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature?

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances.



Would you comply with the strict GDPR-based guidance?



Image Credits: Thomas Trutschel / Getty Images

Lewis Wake from University of St. Andrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same?

JISC has written a thought-provoking article on digital transformation for universities. It's lines like "I hope to see universities breaking away from the traditional academic calendar and the tyranny of the timetable" that not only feel new, but totally possible too. But are universities prepared to mobilise? And what will happen if they don't?

Read the article now: https://www.jisc.ac.uk/blog/what-does-a-university-need-to-be-digitally-successful-07-sep-2022

According to CampusESP, 85% of students' parents (sample size 21,000) desire to hear from universities at least ONCE PER WEEK. That’s 20% more than it was in 2020.But there’s an issue: Less than half of students communicate with their parents about university regularly.

Cleveland State University dropped $1.4m on a rebrand. Let’s see what it got for its trouble: New logo attacked on Twitter - check. A well-paid media provider - check. A “sleek” promotional video with half a million views (but zero engagement) - CHECK. It’s not the most expensive rebrand, but funnelling some of those funds to its website wouldn’t have gone amiss.