32 min
Moving faster, aiming higher, and digging deeper - the role of advocacy in purpose-driven businesses, with Char Love from Natura&Co Purposing
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- Management
The power to drive real change comes when every single person in the business feels that they are extended members of the advocacy team - but what are the principles that underpin a credible and impactful advocacy strategy?
Today, Becky Willan is joined by Char Love, Global Director of Advocacy at Natura&Co, whose subsidiary brands include Avon and The Body Shop. Char has a track record of working with sustainable business - co-founding corporate sustainability thinktank VOLANS and later launching B Lab UK, to help businesses on the journey to becoming certified B Corps. Char’s new role in advocacy with Natura&Co has seen her developing and embedding the principles of Authentic, Ambitious, Agency, Allyship, Activism into their advocacy strategy.
Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
The power to drive real change comes when every single person in the business feels that they are extended members of the advocacy team - but what are the principles that underpin a credible and impactful advocacy strategy?
Today, Becky Willan is joined by Char Love, Global Director of Advocacy at Natura&Co, whose subsidiary brands include Avon and The Body Shop. Char has a track record of working with sustainable business - co-founding corporate sustainability thinktank VOLANS and later launching B Lab UK, to help businesses on the journey to becoming certified B Corps. Char’s new role in advocacy with Natura&Co has seen her developing and embedding the principles of Authentic, Ambitious, Agency, Allyship, Activism into their advocacy strategy.
Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
32 min