Purposing

Given Agency
  • 5.0 (51)
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Purposing

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.

  1. Executing global purpose strategy with local impact with Alma Alejandro

    17 OCT

    Executing global purpose strategy with local impact with Alma Alejandro

    Having the right global purpose strategy to create change is essential. But how do you make sure it also has local impact? Today, Becky is joined by Alma Alejandro, Marketing Director for Global Intimate Health and Wellness Brands at Kimberley Clark. In this conversation, we'll be exploring how to drive global impact with the right global purpose strategy and how to demonstrate results. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    34 min
  2. Climate Week NYC Special with Stuart McLachlan and Annabelle Stamm, Anthesis

    1 OCT

    Climate Week NYC Special with Stuart McLachlan and Annabelle Stamm, Anthesis

    This episode is a Climate Week special, in which we’ll be getting an insider’s view of New York Climate Week - the people there, the key events, trends and topics. This year’s theme is ‘It’s Time‘, emphasises the urgency of climate action and spotlight businesses, organisations, and governments already driving momentum and breaking down barriers to progress.  Today, Becky is joined by Annabelle Stamm and Stuart McLachlan, who were on the ground at Climate Week representing Anthesis, a company committed to driving sustainable performance. They spent the week bringing together clients and organisations to address challenges, break down obstacles, and accelerate meaningful change. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE. To learn more about sustainable performance, follow Anthesis on Linkedin.

    31 min
  3. Driving long-term success in a family owned business with Steve Beechey, Group Public Sector Director at the Wates Group

    19 SEPT

    Driving long-term success in a family owned business with Steve Beechey, Group Public Sector Director at the Wates Group

    Family-owned businesses are truly unique, serving as the embodiment of tradition, community, and legacy. But how do these qualities shape their sense of purpose? More importantly, can the core values that define family businesses be infused throughout an entire organisation, driving culture and long-term success? Today, Becky is joined by Steve Beechey, Group Public Sector Director at the Wates Group.  In this conversation, they’ll be discussing how Wates designed, shared and implemented purpose in a family owned business. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    30 min

  4. 5 SEPT

    Can the creative arts slow down climate change? With Polly Mackenzie, Chief Social Purpose Officer at UAL

    Creative expression brings joy, purpose, and meaning to human lives. More than that, it is the definition of the possible, the desirable and the tactical. But can the next generation actually use the arts to tackle climate change and help to build more equitable prosperity? Today, Becky is joined by Polly Mackenzie, Chief Social Purpose Officer at the University of Arts London and former Head of Policy for the Deputy Prime Minister.  In this conversation, they’ll be discussing how creativity needs purpose and how purpose needs creativity to create true social impact for society and the planet. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    28 min

  5. 22 AUG

    How to build corporate reputation through purpose with Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group

    Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public visual identity and how it makes a difference to society.  But how do you build authentic corporate reputation through purpose and, in turn, create value? Today, Becky is joined by Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group, The UK’s largest long-term savings and retirement business. In this conversation, they’ll be discussing how to build corporate reputation by putting purpose at the heart of innovation and how to navigate the risks that come with using your voice to create change. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE. This is a Flamingo Media production brought to you by Given

    32 min

  6. 8 AUG

    When to change your purpose with Chris Jackson, Group Head of Colleague Experience at Centrica

    Having purpose at the heart of your business is essential for meaningful brand impact. It’s also essential that your purpose is understood by all areas of your organisation.  But with growth, unpredictable change and societal shifts, can your purpose become irrelevant? Was it clear enough to begin with? And how do you know when it’s time to change your purpose?  Today, Becky is joined with Chris Jackson, Group Head of Colleague Experience at Centrica, Leading energy services and solutions provider focused on energising a greener, fairer future. In this conversation, they’ll be discussing when it’s time to change your purpose and how to implement a new one that is clear and understood across your organisation. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    34 min

  7. 25 JUL

    How to measure meaningful brand impact with Mitch Oliver, Global VP of Brand and Purpose at Mars Inc.

    The idea of brand purpose is pretty contested within marketing. Critics are claiming that we’ve reached ‘peak purpose’ and are calling for people in advertising to stop trying to save the world and get back to selling stuff. But is this true, or have we actually reached another level of maturity when it comes to purpose?  With consumers more switched on to social change than ever, marketers have a responsibility to create meaningful impact as well as driving sales. But how do you measure meaningful brand impact?  Today, Becky Willan is joined by Mitch Oliver, Global VP of Brand and Purpose at Mars Inc - a multinational manufacturer of confectionery, pet food, and other food products and the fourth-largest privately held company in the United States. In this conversation, we’ll be discussing how to translate a business’s purpose into meaningful and measurable brand impact - across different markets, categories and products. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE. Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

    34 min

  8. 25 JUL

    Trailer: Purposing Season 3

    This year, many businesses are finding it tougher than ever. So wouldn’t it be easier to put purpose and sustainability on the back burner? At least until it feels like there’s less of a trade off with profit… What if I told you that despite the current economic climate, some of the world’s leading organisations are taking an entirely different approach, prioritising purpose as a fundamental driver of organisational performance? And they are thriving.  I’m Becky Willan, CEO of Given, back with a 3rd season of Purposing, the podcast that lifts the lid on how to run a truly purpose-driven business. With more leaders worried about ESG backlash, and purpose being seen as a distraction from commercial priorities, we’re bringing you brilliant guests who are committed to doing purpose properly - and are reaping the rewards.  They’re leaders in organisations like Mars, Kimberly Clark, Centrica and many more. Together we demystify this often misunderstood topic, as they share their successes, learnings and actionable advice to help you to put purpose at the heart of your business. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    1 min
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5
out of 5
51 Ratings

About

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.

Information

  • Creator
    Given Agency
  • Years Active
    2022 - 2024
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Given Agency
  • Show Website
    Purposing

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